Darin Schnabel ©2019 Provided by RM Sotheby’s
In recent years, luxury auction events have significantly increased in popularity in the world of luxury automobiles as a means of buying and selling valuable and collectible vehicles. These auctions have become a magnet for passionate collectors, investors and enthusiasts, offering an appealing blend of prestige, exclusivity and the thrill of acquiring extraordinary automotive treasures.
From vintage classics like the Ferrari 250 GTO to state-of-the-art supercars like the Bugatti Chiron Super Sport, these auctions are epic celebrations of art, tradition and the excitement of owning some of the most coveted vehicles in existence. It turned into a spectacle. As we continue to explore the fascinating rise of luxury auto auctions, sellers must complete these important steps to ensure an honest and profitable sale of their most prized possessions.
Service/Documentation
Properly maintaining your collectible car is the most important step before presenting it at an auction event. Not only will the performance and lifespan of the vehicle be improved, but the market value of the vehicle will also be significantly increased. Thorough maintenance will keep your car in optimal condition, attracting potential buyers and giving them confidence in their purchase. In addition to comprehensive engine tune-ups and resolving mechanical problems in supercars and hypercars, detailed service records help provide value and peace of mind to future owners. By prioritizing your services and providing thorough documentation, you can maximize your chances of a successful and profitable sale.
clean/detail
Before you prepare your car for sale, it’s very important to invest in professional interior and exterior detailing. By restoring the appearance of your collector car to showroom condition, you greatly increase your chances of attracting the attention of eager bidders. A thorough interior cleaning will remove any signs of wear and tear and create a welcoming atmosphere for potential buyers. On the outside, meticulous washes, waxes and paint touch-ups accentuate the design and accentuate the exterior features. This attention to detail not only improves the overall presentation, but also demonstrates the quality of care and maintenance and gives confidence to potential bidders.
photograph
High-quality photography plays an important role in showcasing the beauty of your supercar or hypercar and attracting the attention of potential buyers at auction. By using professional photography techniques, we can effectively highlight the detailed details and overall condition of your vehicle. Close-up shots of key areas such as the interior, exterior, engine, and wheels allow viewers to assess the overall investment in the car. Sourcing the Best Auction Events Choosing the ideal auction company and event will ensure maximum exposure to avid collectors in your category. Prominent auction houses such as RM Sotheby’s, Barrett-Jackson, Broad His Arrow, and Mecum offer special events tailored to specific vehicle types. Researching and understanding your target audience will help you match your car to the right enthusiast. Choosing the right company will ensure that your car reaches a favorable audience and increases your chances of a successful and valuable sale.
Pricing/Marketing
A thorough examination of similar examples currently on the market or that have recently sold can provide valuable insight into pricing trends and market demand. Competitive pricing positions your vehicle attractively among its peers. Additionally, a well-executed marketing campaign generates interest and drives engagement. The combination of strategic pricing and impactful marketing increases your chances of a favorable auction result, maximizing the value and potential of your precious vehicle.
