Organizers plan to bring back Chicago Drive Electric to 2024 Chicago Auto Show
Oakbrook Terrace, Illinois, October 9, 2023 /PRNewswire/ — The Chicago Automobile Trades Association (CATA), the region’s new car dealer association and producer of the Chicago Auto Show, successfully concluded its second annual Fall Chicago Drive Electric Experience Drive and Education event last week. did. Organizers plan to bring Chicago Drive Electric back indoors at this year’s 2024 Chicago Auto Show. February 10th to February 19that McCormick Place.
In conjunction with National Drive Electric Week, Chicago Drives Electric is raising awareness of the many benefits of all-electric, hybrid and plug-in hybrid vehicles and how electric vehicles (EVs) fit into individual needs and lifestyles. The aim was to help consumers understand what is going on. Featured brands you can test drive include Audi, Cadillac, Chrysler, Ford, Hyundai, Jeep, Kia, Nissan, Toyota, Volkswagen, and Volvo.
In addition to letting attendees get behind the wheel of a variety of modern EVs, event organizers will also bring in a variety of experts to analyze different aspects of EV ownership and tackle complex topics such as range anxiety. We have convened. Home charging solution. Charging and infrastructure on the go. Tax credits and incentives. And where people can start their search. Experts include Cars.com, ComEd, Drive Chicago, and Powering Chicago. Once again, Powering Chicago’s mobile field trip truck was on the scene. The 73-foot semi-truck and trailer was equipped with current and emerging electrical technology, including an EV charger, and provided a classroom for qualified electricians and contractors to provide knowledgeable insight .
In between test drives, attendees enjoyed freshly baked tailgate food. ChicagoWeber, a grill company based in , demonstrated its Lumin all-electric grill on two different EVs: a Ford F-150 Lightning and a Kia EV6. This activation was a perfect example of how the EV lifestyle extends beyond the daily commute.
Over the weekend, the event attracted a total of 1,437 registered drivers and more than 5,800 in-car experiences, doubling the number of participants from last year. The buzz generated from the event also made its way to social media. Chicago Drive Electric reached more than 4.6 million viewers, according to early results from media measurement firm Meltwater.
“We’re excited to see this event grow and invite more brands to test drive and experience our products for consumers,” said CATA Chairman. kelly webb roberts. “Based on sold-out registrations, it is clear that interest in EVs remains significant among today’s new car buyers. He said he is likely to consider it.”
“There’s no other event like Chicago Drives Electric, where people can test drive a variety of EVs in quick succession, talk directly about their vehicles with product experts, and meet experts who address questions about EV ownership and charging. Now everything is possible ‘in one place,”’ Webb-Roberts continued.
“We plan to bring our massive Chicago Drive Electric Indoor Test Track and EV Education Hub back to the 2024 Chicago Auto Show,” said Co-General Manager of the Chicago Auto Show. jennifer moland. “Last year’s Test Track featured models from five different brands, and we look forward to continuing that experience at the 2024 show.”
“All-new EV options are coming to market rapidly, making events like Chicago Drive Electric and the Chicago Auto Show ideal places to see all the options side by side,” Morando said. he added. “We understand that consumers have questions and believe it is our mission to help provide those resources and answers.”
For more information about the 2024 Chicago Auto Show, visit ChicagoAutoShow.com. Click here to learn more about Chicago Drives Electric and our resource hub.
About the Chicago Auto Show
First held in 1901, the Chicago Auto Show is the longest-running automobile show in the United States. North America. The show is produced by the Chicago Automobile Trades Association, the Chicagoland new car dealer association that has been hosting the show since 1935. The public show in 2024 will be February 10th to February 19th at McCormick Place. For more information and the latest updates, please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.com.
About the Chicago Automobile Trades Association
Founded in 1904, oakbrook terrace, the Chicago Automobile Trades Association, is comprised of more than 400 franchise new car dealers and an additional 150 affiliated members. The group’s dealer members employ approximately 19,000 people in the Tokyo metropolitan area. This association has hosted the world famous Chicago Auto Show since 1935. For more information, please visit www.CATA.info.
Source Chicago Automobile Trade Association
