Bahrain-based technology leader Bjorn said it has entered into a strategic partnership with Mazad, Bahrain’s leading auction service provider, to support the sustainable disposal of disused surplus equipment and electronic assets. .
Bjorn and Mazad are both portfolio companies of Bahrain Mumtalakat Holding Company (Mumtalakat). This is in line with Mamtalakat’s goal of fostering cooperation between local portfolio companies.
The agreement was signed at a special ceremony held at Bjorn’s Hamara headquarters, attended by Sheikh Bader bin Rashid Al Khalifa, Bjorn’s Chief Communications and Sustainability Officer, and Talal Aref Al Khalifa of Mazad Bahrain. Signed by CEO Alaifi.
Sheikh Bader said this strategic partnership is in line with the group’s commitment to sustainable practices at Bjorn, and one of its key focus areas is promoting circular economy approaches.
Through its auction platform, Mazad promotes a circular economy environment through sales that extend the life cycle of equipment, thereby minimizing waste and preventing such assets from ending up in landfills. rather than ensuring that it is kept in an economically valuable loop.
“One of our values at Bjorn is ‘Care Beyond Now’, which reflects our ambition to integrate sustainability into our daily operations and practices.Sustainability Potential has become a priority and we aim to protect the environment through our business operations,” he added.
Mr. Al Alaifi said: “We are pleased to partner with Bjorn to sustainably dispose of surplus equipment and electronic assets. This partnership will further diversify our asset sale portfolio and ensure transparency, fairness and fairness. “This reflects our fundamental commitment in the market to promote the principles of…” Increase Saudi competitiveness across key sectors. ”
“At Mazad, we remain committed to providing the best solutions for the sale and disposal of assets and, in line with our shareholders’ strategies, help Saudi Arabia realize its national goals to achieve a sustainable national economy. “We are committed to that,” he added..
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