Legends, the experiential services specialist, has announced the creation of a new subsidiary focused on providing a range of services to support universities, university organizations and events.
Confirmed:
- Legends College provides services covering areas such as premium ticketing, sponsorship, merchandise, and business intelligence
- Mike Behan has been named president of the new division.
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Legend has worked with numerous universities and advised athletic departments on facility projects aimed at improving the fan experience and increasing revenue streams.
Mr. Behan’s previous position at Legends was as Chief Operating Officer of University Partnerships. Under his leadership, Legends expanded its portfolio to include partnerships with major universities such as the University of Notre Dame, the University of Southern California, and Villanova University.
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“To better serve our current and future university partners, we are thrilled to establish Legend College and appoint Mike Behan as president,” said Legend Co-President and Chief Executive Officer. said Director Mike Tomon.
“Under Mike’s leadership, our university business has experienced unprecedented growth, overseeing transformation projects for leading educational institutions. We continue to work with our partners to improve the fan experience at every touchpoint. We are excited to offer a comprehensive service solution to improve business performance and optimize sustainable revenue streams for businesses.”
Next up:
The launch of Legends College comes after the company confirmed the acquisition of venue management specialist ASM Global.
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