Head of Programming at Saudi Arabia’s XP Music Futures talks about events ahead of December return
Dubai: Yasmin Rasool, head of programming at XP Music Futures, has revealed that this year’s event aims to be more than just a music conference. in the Saudi music field. ”
The event, now in its third year, will be held from December 7th to 9th.
Rasul, who is active in the cultural scenes of the United Arab Emirates, London and New York, said in a statement that he believes deeply in supporting regional artists around the world.
Rasool is part of a network of relationships across museums, galleries and cinemas that regularly collaborate to connect creators around the world.
She said her experience building a foundation in the music industry through workshops, conversations, focus groups, communication opportunities, and deep research at other music conferences led to the launch of XP Music Futures.
“(The event) will enable important changes in the Saudi arts and culture scene, propelling the industry towards unprecedented horizons and making the Saudi music sector an industry leader in the region. “XP has succeeded in expanding the breadth of the world,” she said, adding, “XP has succeeded in expanding the breadth of the world.” We bring together music industry professionals from all backgrounds to empower artists, designers, entrepreneurs, and policy makers, making this journey extremely fulfilling. ”
Eight initiatives will be launched to “support and educate the next generation of music talent and support integration to move the MENA region’s music scene forward,” Rasul said in a statement. Stated.
“These initiatives include the XPerform initiative, launched in collaboration with YouTube and sponsored by the F1 STC Saudi Grand Prix, to test star-making potential, public acceptance and sound. “We carry out our mission to discover the region’s up-and-coming talent through a singing competition of ‘quality.’
There was also the XCHANGE initiative, a series of workshops held this year in four cities – Abu Dhabi, Cairo, Amman and Riyadh – to better understand the region’s music scene and its strengths.
To promote equality in the local music scene, Rasool said XP will launch Hunna, an initiative to support women through a tutoring program aimed at connecting successful women in the music industry with emerging talent. said.
Rasool stressed that the transformation of Saudi Arabia’s music scene is well underway and that “the community is coming together beautifully.”