Photo: Paige Bueckers, headliner of Team Dunkin’, sips on her Dunkin’ Iced Coffee in Storrs, CT.
Team Dunkin’ campaign grows to include a diverse mix of 17 student-athletes across six sports, strengthening ties among universities across the country
Plano, Texas (November 15, 2023) – LEARFIELD, a leading media and technology company supporting college athletics, today announced the continuation of its national relationship with Dunkin’. This marks the return of the brand’s “Team Dunkin'” campaign and is a testament to Dunkin’s dedication to fostering meaningful connections within the passionate college athletic community.
Building on a remarkable first year in which Team Dunkin’ student-athletes engaged fans through a series of social posts and in-person appearances, this season’s campaign brings the community together and injects more information into the college sports scene. We plan to further enrich the fan experience. A new kind of excitement that only Dunkin can offer. The campaign was negotiated in partnership between Dunkin’ and Wasserman, who will also help manage the partnership’s execution.
“We’re excited to work with Dunkin’ to bring Team Dunkin back for a second year and further integrate the brand with college fans across the country,” said Roy Seinfeld, Learfield’s senior vice president of nationals sales. Stated. “We look forward to continued collaboration with this iconic corporate and university partner to expand Team Dunkin’ platform that provides NIL opportunities to a diverse group of student-athletes.”
This season’s “Team Dunkin'” roster features 17 top student-athletes across six sports, including 13 newcomers and four returning from last year’s team. The program consolidates Dunkin’s sponsorship at 16 universities where LEARFIELD serves as the athletics multimedia rights holder and allows for the use of official university marks and logos by participating athletes.
This season’s Team Dunkin’ roster includes:
- Riley White, Alabama Women’s Track and Field
- Rayvon Griffith, Cincinnati men’s basketball
- Paige Backers, UW Women’s Basketball
- Donovan Clingan, UW Men’s Basketball
- Riley McCusker, Florida State Women’s Gymnastics
- Devin Flaherty, Florida State Softball
- malachi starks, georgia football
- Matt Cross, Massachusetts Men’s Basketball
- Kennadie Brown, New Hampshire women’s basketball
- Armando Bacot, North Carolina Men’s Basketball
- Nick Singleton, Penn State football
- Devin Carter, Providence Men’s Basketball
- Sam Haggerty, Rhode Island Women’s Soccer
- Raven Johnson, South Carolina women’s basketball
- JJ Sterling, Syracuse Men’s Basketball
- Jonas Aidoo, Tennessee men’s basketball
- Emma Utterback, Vermont women’s basketball
“We are honored to partner with Dunkin’ to connect with our fans and support our community through the brand we all know and love,” said UW women’s basketball guard Paige Backers.
This season’s Team Dunkin’ roster is headlined by a $25,000 donation from Dunkin’ to UConn’s Husky Harvest Food Pantry, in partnership with the Buccaneers. This initiative, in partnership with Connecticut Foodshare, aims to address food insecurity across the university community.
“I’m excited to team up with Dunkin and look forward to another season, because Dunkin’ is a brand that’s been a part of my journey since I was a kid,” said North Carolina men’s basketball forward Armando Bacot. . “Returning to Team Dunkin this season means not only representing the brand I love at the end of the season, but also demonstrating the energy that Dunkin represents on and off the court. It inspires me to aim higher and empowers me to make a difference every step of the way.”
Although LEARFIELD does not represent student-athletes in sponsorship deals, the company provides multimedia rights school partners, national and local brands with access to comprehensive NIL solutions through its Allied Initiative. Team Dunkin’ student-athletes were secured by OpenDose, the leader in the NIL marketplace, on behalf of Dunkin’ through a collaboration with LEARFIELD.
About rear field
LEARFIELD is a diversified and influential media and technology company supporting collegiate athletics. Through digital and physical platforms, LEARFIELD owns and leverages deep industry data sets and relationships to drive revenue, growth, brand awareness and fan engagement for brands, sports and entertainment venues. With connections to over 1,200 collegiate institutions and over 15,000 local and national brand partners, LEARFIELD brings impact and maximizes reach to your target audience with a presence in college sports and live events . LEARFIELD provides solutions for the 24/7 fan experience, allowing schools and brands to access licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, and innovative marketing initiatives. , NIL Solutions, enables you to connect with your fans through advanced digital. platform. Since 2008, we have been the title sponsor of the highly acclaimed LEARFIELD Director’s Cup, supporting sports departments across all sectors.