In the ever-evolving real estate market, innovation and telling the right story have become the keys to survival. The industry has faced many ups and downs since the coronavirus pandemic, forcing real estate agents to create new opportunities in a rapidly changing landscape.
Hana Cha, a pioneering industry icon, co-founder of The Agency’s new development division, and former managing director of Compass, has founded her own company, HANA. Since then, during the pandemic, she has continued to disrupt the real estate industry with her unconventional strategies.
Todd Goldstein, chief revenue officer of AEG, one of the world’s leading sports and entertainment companies, makes a very accurate assessment of Hannah’s fiery personality.
“Much of the success of The Ritz-Carlton Residences at LA Live is due to Hannah’s tireless leadership, creative negotiation tactics, and constantly evolving sales strategy to achieve record sales. You work like a corporate executive who knows how to roll up your sleeves to give developers what they need, while dealing with buyers with top-notch customer service and great business acumen. ”
Ben Bellack is a real estate innovator and director of residential real estate at the world-renowned brokerage firm The Agency, who appeared on the Netflix show “Buying Beverly Hills.” He has worked with Hana for years and speaks passionately about her.
“Hana Cha is the person you can rely on when planning a multi-billion dollar real estate sale, balancing the complexities of large-scale developments with a deep commitment to customer satisfaction. She has been a friend of mine for many years. My partner. She taught me everything I know about this business.”
Hana Cha’s insights provide a story of adaptability, innovation, and most importantly, the relentless pursuit of excellence. In a market where the rules are constantly changing, these experts are proof that success comes in the hands of those who embrace the realities of this evolving world. and dare to continually diversify, adapt, and learn.
Forbes spoke to Hannah Chan about how she changed when the real estate industry was practically sinking, and how real estate agents are making a name for themselves in the business while adapting to the new normal. Told.
Goldie Chan: Hannah, you’ve seen the real estate landscape change dramatically. Can you tell us about the challenges agents are currently facing?
Hana Cha: The real estate market has been on a roller coaster over the past few years. This business is constantly changing, so while this isn’t new to anyone who’s been in the industry for a long time, real estate agents today face some unique challenges that we haven’t experienced before. This has been the case for more than a decade due to high interest rates, inventory shortages, and recent changes in local and national regulations. This caused the agent to question his future in the industry.
Chan: How are these agents adapting to this new reality?
Cha: This new world has certainly not been easy for everyone, but then again, the only constant is change. It’s all about the willingness to get back to basics, embrace adaptability, and create new opportunities to diversify existing and potential business funnels. Agents who continue to do the same thing expecting different results will continue to struggle, but those who continue to use their past experiences to hone their skills, reconnect with past clients, and expand their networks to grow their business. The agent will reap the seeds. Today we are sowing seeds. There is no room for complacency in the current environment. Therefore, you must be willing to work hard, explore innovative ways to succeed, and acquire new skills to prepare for the current market upswing.
Chan: Education appears to play a major role in this transformation. Could you tell me more about that?
Cha: absolutely. I have always said that ‘knowledge is power’ and education is at the heart of this change. Currently, there are three aspects to education. It’s about relearning how to connect and engage with people in meaningful ways that truly connect and bring value. Education to strengthen the mindset to prepare for long-term battles without losing concentration. Develop your business knowledge, expand your service offerings, and create new opportunities for yourself. Agents need to bridge the gap between what they have done and know and what they can do to further educate themselves on different aspects of this business in order to succeed long-term in this evolving environment. need to be filled.
Chan: I see HANA’s platform “The Assembly” as being at the forefront of this real estate education revolution. Could you please explain how that shakes things up?
Cha: Assembly is a game changer. There’s nothing like it in the industry, both in our curriculum and the idea of collaboration to strengthen each other. This is more than just a coaching and mentoring platform. This is a comprehensive real estate curriculum that focuses on a very niche area of the industry: new development projects. That doesn’t just scratch the surface. It delves deep into the intricacies of project expertise, marketing and sales strategies, and provides an insider’s view of new development projects that are often uncharted territory for traditional agents. The platform gives agents the mindset, tools, and resources they need to build their business beyond the next single transaction. In the current real estate climate, it’s something we all need, especially for agents who plan to stay in the business until the next cycle.
This extensive knowledge allows agents to approach the modern real estate ecosystem with confidence and confidence. For those aspiring to move beyond regular trading and pursue a career in real estate, The Assembly serves as a golden ticket.
Chan: Your work shows the industry’s resilience and ability to adapt. Today, real estate agents are seizing opportunities to diversify and expand. How do you think this will evolve in the future?
Cha: The world of real estate is dynamic and ever-evolving. Agents are rewriting the script and shaping the future of the industry every day, whether they know it or not. Assembly is designed to be a partner for agents who are fearlessly navigating the uncharted territory of real estate, exploring ways to diversify their business, and taking control of their opportunities.
Think about blockbusters. In 2000, Blockbuster acquired Netflix for his $50 million, giving him a majority stake and an opportunity to take control of the movie rental industry. The company’s CEO at the time believed the dot-com era was over and did not believe in digital streaming services for movie rentals. He wasn’t open or willing to adapt to the new realities of movie consumption – so what happened? Blockbuster went out of business and Netflix took over the movie rental industry. Similarly, real estate agents who are willing to learn, adapt, and embrace new and different opportunities have a bright future ahead of them.
As Hana Cha and her innovative platform, The Assembly, illustrate, in today’s world, education and empowerment are the keys to unlocking real estate agents’ full potential. Stay ahead of your competitors – Sometimes going all out is more than just a strategy. That’s the path to success. Hannah is truly determined and resilient, and her deep knowledge of the industry not only inspires but guides many of today’s celebrities.
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