According to mFilterIt’s report entitled ‘Beyond the Pitch’, which summarizes the advertising situation during the 2023 Men’s ICC Cricket World Cup, the top brands for the entire league were wired and cable brands, with a share of 9% in Delhi-NCR and It was 10% in Mumbai and 7% in Mumbai. Energy drink brands have a 5% market share in Agra and tire brands each have a 5% market share in Bangalore.
The report further highlighted the following in the semi-final match against India.
Furthermore, Bangalore had the highest advertising frequency share for global nutrition companies at 7.24%, followed by tire brands at 6.94% and then health insurance companies at 5.11%. This health insurance company also covers big cities such as Mumbai (5.80% share), but excludes tier 2 cities like Agra, which has a market share of only 3.76%.
Commenting on the report, Amit Riran, CEO and Co-founder of mFilterIt, said: “The tournament is a platform for brands to shine and we have witnessed some unexpected stars in the advertising space. This is a testament to the strategic thinking and adaptability of brands as they navigate the dynamic landscape of the Men’s Cricket World Cup.
Furthermore, in the 6th week, compared to the previous week, the online services category decreased from 21.48% in the 1st week and 17.83% in the 2nd week to 7.96%. The personal care and hygiene category remained consistent throughout his six weeks, peaking in week 4 with a share of 20.07%.
In the sixth week, the auto and accessories category also rose, taking second place with a 12.22% share. Other categories such as durable electrical advertising and banking, financial and investment advertising increased by 9% and 8%, respectively, compared to 5% and 5.93% in the first week.
Meanwhile, food and beverage, online services, personal care and hygiene, and automobile and accessories ads dominated the tournament with 33.29%, 12.12%, 11.52%, and 10.81% respectively.
“Advertising trends observed during the 2023 Cricket World Cup highlight the importance of understanding audience dynamics and adjusting campaigns accordingly. To take advantage of this, brands need to remain agile,” added Dhiraj Gupta, CTO and Co-Founder, mFilterIt.
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