Howden has announced two new horse racing sponsorships with Australia’s Bahrain Turf Club and Victoria Racing Club.
Global Insurance Group has become a platinum partner of the Bahrain Turf Series, which includes five matches offering $880,000 in prize money, and Howden will compete in two races at the Crown Prince’s Cup event on February 2nd. He also plans to serve as a sponsor.
Howden will also become the official insurance partner of Victoria Racing Club, the country’s first race sponsor to host the iconic Melbourne Cup Carnival, and will be the named sponsor of the Group 1 Howden Australian Guineas.
Adam Knights, CEO of Howden Bahrain, said: “Our collaboration with Bahrain Turf Club began in 2021 and over the past two seasons we have witnessed remarkable progress in the horse racing sector in Bahrain and the GCC region.・Turf Club.” and Howden share a deep passion for horse racing and its power to bring people together.
“Having recently established a presence in Bahrain, we are excited to partner with an organization like Bahrain Turf Club that is investing significantly in the infrastructure of the sport, and is excited to partner with an organization like Bahrain Turf Club that is making significant investments in the infrastructure of its sport, and is excited to partner with an organization such as Bahrain Turf Club, which is investing heavily in the infrastructure of its sport, and is excited to partner with an organization such as Bahrain Turf Club, which is investing heavily in the infrastructure of its sport. We are really looking forward to the 2020 racing season.”We look forward to a continued fruitful partnership with Bahrain Turf Club. ”
Yusuf Buhej, CEO of Bahrain Turf Club, said: “We are delighted that Howden has signed an agreement to extend our partnership with Bahrain Turf Club for two years as a Bahrain Turf Series Platinum Partner. We are delighted to be working with them at this exciting time for their brand. I’m looking forward to it.
“As a new business in Bahrain, Howden recognized that working with BTC would allow us to increase our presence in the region through branding opportunities and hospitality offerings. The two sponsored races will create new business opportunities in this rapidly growing market.”
David Howden, Founder and CEO of Howden, said: “We are now in our third year of sponsorship of the Crown Prince Cup in Bahrain and are proud of our success to date. We are therefore pleased to further expand our sponsorship program with Bahrain Turf Club.” We opened our Bahrain office earlier this year and are fully invested in the Kingdom and the wider region, and are committed to building one of the leading insurance brokers serving Bahraini clients.
“Victoria Racing Club is world-renowned and it is a privilege for Howden to be part of a horse racing jurisdiction steeped in such history.
“This partnership strengthens our passion and commitment to the world of horses and is a great addition to the Howden brand and our wider business development as we continue to build the Howden brand through global racing events. It brings immense excitement and opportunity to both of our ambitions.”