One of the biggest technological advances of 2023 will be the commercialization of artificial intelligence. Much of the AI in use today is generative AI. This refers to artificial intelligence that can not only interpret existing data, but also generate new information based on trained data. In the case of real estate, this type of technology is already having a huge impact on how real estate is marketed, and will have an even bigger impact in the coming years. Here are some ways real estate professionals are already leveraging AI to market their properties, and how you can leverage AI in your own listings.
virtual staging
One area that has been significantly disrupted by generative AI is how agents and brokers virtually stage real estate. When a commercial or residential property is empty, it is difficult for potential buyers or tenants to imagine themselves living or working in the space. Staging can cost thousands of dollars and still may not reflect the unique way each client wants their property. That’s why more agents are turning to virtual staging as a cost-effective alternative to physical staging to help buyers visualize a property’s potential. Until 2023, agencies had to rely on individual graphics designers or agencies to add digital furniture, but generative AI has proven to be a very reliable technology in this field. Ta. Companies like Virtual Staging AI offer the same type of service at a fraction of the cost, and the turnaround time is nearly instant, less than a minute.
floor plan
Floor plans are considered the second most important feature in property listings after images, and AI is playing an increasing role here as well. With a service like CubiCasa, anyone can scan a property and create a highly accurate floor plan within 5 minutes. Gone are the days when you had to manually measure and create a floor plan. Thanks to the increased accessibility of floor plan creation, buyers and tenants have come to expect to see floor plans, as more and more properties come with floor plans. Therefore, it is important for real estate professionals to take advantage of these tools to stay ahead in an increasingly competitive market.
List description
Writing a property description is a task that is dreaded by many real estate agents and landlords alike. Writing a property description is time-consuming and difficult to craft one that truly stands out and conveys the unique features of your property to buyers and tenants. Fortunately, generative AI makes this process much faster and easier. Contact ChatGPT directly and try different prompts to have it spit out property descriptions that suit your needs, or use tools like JasperAI and ListAssist that provide easy-to-use interfaces tailored to the needs of the real estate industry. can. Get the list description. Currently, AI-generated listing descriptions can often only be used as first drafts that require final human editing before publishing, but they still save users a lot of time.
marketing materials
Marketing materials are not only time-consuming, but also require expertise in design programs such as Adobe InDesign. That’s why some real estate companies have dedicated design teams to quickly create all the digital assets you need to market your property. But now more design tools are integrating generative AI into their software to ease the design process, such as Canva’s Magic Design and Styldod’s Real Estate Marketing Hub. Just upload your text and images, and our AI will automatically convert them to the format you’re looking for with the click of a button.
Smart CRM
CRM is one of the most important tools for any sales team. But while important to maintaining a sales pipeline, updating the pipeline with the latest sales data is never a sales rep’s favorite task. Some existing CRMs are now integrating ChatGPT as a way to help automate processes. Startups like Rechat aim to reinvent the entire CRM experience, including customer communication. As generative AI improves its ability to understand input text and create unique responses, its adoption will increase, including in client communications.
Although AI now seems ubiquitous in our daily lives, it is important to remember that we are still in the very early stages of its use. The ease of use of real estate-focused AI and the current challenging real estate market are accelerating adoption faster than anyone expected. Now is the time for real estate professionals to experiment with AI. This powerful software may not be able to replace the valuable expertise of great salespeople, but it can help brokers do more with their precious time. Once top agents start using these tools to beat the competition, the need to use AI will become more apparent, but by then it may be too late.