Deion Sanders’ influence at the University of Colorado extends from the field to the classroom.
Colorado State is creating elective courses for the spring 2024 semester inspired by head football coaches. The course is called CMCI 4021: Prime Time: Public Performance and Leadership and will teach student-athletes how to maximize their voice and platform in the early stages of the name, image, and likeness (NIL) era. will be focused on. .
“This course will focus on helping college athletes explore how to manage and prepare for their time in college. [their] “You’ll learn how to manage your career, celebrity, identifying the best time to speak to profit centers, championing worthy causes, coordinating with sports agencies, dealing with journalists and media, and more,” the school announced the course. stated in a press release.
Additionally, the course will be “co-taught by a variety of media professionals from the CU Boulder campus,” according to the release.
Although this course is designed to teach student-athletes the value of public speaking and leveraging their platform, the class is limited to certain students. According to the school’s website, this class is only available to students who are majoring or minoring in a program within the School of Media, Communication, and Information and have 45 credit hours, or who have passed a prerequisite course.
Sanders, of course, rose to fame as a star football and baseball player in the 1980s and ’90s, winning a Super Bowl as an All-Pro corner with the 49ers and Cowboys and appearing in the World Series with the Braves. However, he rose to the level of stardom with his flamboyant personality, earning him the nickname “Primetime” for his famous quotes combined with his flamboyant play and short music career.
Not all student-athletes are eligible to take this course, but after members of the football team had jewelry stolen during a UCLA game in October, Sanders taught them about financial planning and literacy. He said he is doing so.
Sanders told FOX Sports’ Joel Klatt in June that he hoped the addition of NIL would teach players who to trust when it comes to making money.
“These kids have agents, dude. These kids don’t just have agents, they have peers who are representing them and using them and trying to get them to play,” Sanders said on the TV show ” He spoke to Klatt as part of the Big Noon Conversations series. his podcast. “They don’t go to the schools they’re supposed to go to. They don’t ask questions about defense or offense or scheme or personnel or how they’re going to use me. What am I going to get?”
Deion Sanders and Joel Klatt investigate how NIL and bag tracking impact CFB
Sanders went 4-8 in his first season at Colorado. Although they didn’t make it to a bowl game, they increased their win total by three games and Sanders brought quite a bit of buzz to the program as he had some of the most-watched games in college football this season. .
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