The luxury real estate landscape has changed significantly in recent years. But this transformation is not just about location and architecture, but also about an innovative approach to redefining luxury living. Visionary leaders are at the center of this change, and their bold ideas are shaping the future of luxury homes and upscale lifestyles.
Jonathan Campau was a visionary who carved out a distinct niche in the industry, redefining the luxury rental market and leaving a particularly profound impact.
From a small town in Michigan to the vibrant streets of South Florida, Campeau’s journey is exciting. Born to entrepreneurial parents, he was instilled with his ambitious spirit and knack for recognizing opportunities from a young age. His dreams were wide ranging and one of them was to own a hotel.
After working as a new business analyst for an investment fund in Kansas City, Campeau started saving money and dabbling in stocks and cheap real estate rentals. Young and curious, he expanded his portfolio over the next five years. Around this time, he said, Airbnb started gaining traction and he was intrigued.
“I was so curious that I listed one of my rental properties on the platform and immediately saw my income triple. It was a landmark moment, confirming that we were there,” says Campeau.
This early milestone reawakened Campeau’s passion for real estate. Soon he returned to South Florida, where he decided to replicate the success of Airbnb by renting out luxury properties. Within a few weeks, he was making more money on weekends than he did in Kansas City in a year. This amazing feat led Campeau to found Luxury. Luxury Inc. is a full-service vacation rental brokerage that serves celebrities and elites by providing vacation homes. , luxury cars, private jets, chefs, chauffeurs.
Due to the high status of our customers, investing in the right security and technology to keep everyone safe and protected was paramount. This is why Campau has secured Luxury Management his 24/7 security team that can monitor the outdoor cameras of each villa around South Florida.
Without a doubt, Luxuri is much different than your average rental company. But our unique offering, specializing in short-term and long-term rentals, is what really sets us apart. The company prides itself on seamlessly blending the luxury of high-end properties with the convenience and comfort of home, while providing exceptional customer service.
However, Campeau reveals that this was not always the case. In fact, in its formative years, luxury was all about short stays. Campeau and his team have enjoyed continued success in this niche for some time, thanks to their tireless efforts to transform each property into a luxurious oasis.
Then the COVID-19 pandemic hit, forcing Luxury to refund millions of dollars to customers who canceled their stays. Campeau recalled this turbulent time and said he felt devastated and uncertain about the future. During that time, Campeau turned to his mentor, Larry Shinbaum, who advised him to immediately open his own brokerage, Luxuri International, and list all his properties on the real estate platform MLS. Larry has become an integral part of Campeau’s life and continues to give him sound advice.
“It felt like I was standing on the edge of a cliff. The future was uncertain, but one thing I knew: I couldn’t let fear dictate my next move,” he says. .
Always nimble and full of fresh ideas, Campeau decided it was time to change the model and refocus on long-term stays. This decision marked a major turning point for Luxuri. They launched Luxury International Realty, a real estate brokerage, and put it on track to become the only company to provide equally excellent service in both licensed short-term and long-term rentals.
Surviving in the highly competitive luxury rental industry is no easy feat. Campeau knew that if Luxuri was to maintain the impressive track record of success it enjoyed before the pandemic, it would need to be adaptable and innovative. It wasn’t just about surviving, it was about thriving in the chaos.
To achieve this objective, he and his team placed greater emphasis on property selection and amenities. Every detail, from high-end furniture to state-of-the-art appliances, has been considered to ensure that our high-profile guests, including A-list celebrities, feel at home and at home.
“This philosophy has actually been the basis of our work at Luxuri since day one. Today’s luxury long-term and short-term tenants are very different from yesterday’s. They all have utilities, landscaping, They want well-equipped properties with pools. More than 30% of our properties are occupied by long-term tenants who pay anywhere from $35,000 to up to $80,000 per month for full-service housing,” Campau said. say.
Looking ahead, the future looks bright for Campau and Luxuri. His unwavering commitment to quality service and keen eye for innovation have positioned the company at the forefront of the industry. His determination to consistently exceed customer expectations has not only helped Luxuri weather difficult times, but has also prepared it for future growth and success. The company recently opened an office in Aspen, the wealthiest ZIP code in the United States, and already manages more than 250 million luxury properties.
Under Campau’s leadership, the company became more than just a company. A trusted brand with a vision of what luxury living should be: seamless, elegant, always putting the customer first and always focusing on customer service.