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Natalie White was a player on her college basketball team when she saw an ad for shoes that read: Four WNBA players promote sneakers named after male players.
White, a member of the 2024 Under 30 Athletes list, said: “It made me think, ‘What is the message here and what are we teaching the next generation?’ It happened,” he says.
While reflecting on the social impact of advertising and the industry as a whole,This suggests that men’s sports are both the norm and the aspiration.— she also recognized the impact on performance. Most shoes are designed for men’s feet and sized down for female shoppers. However, nothing changes, such as shape, proportions, or anything else. (Sound familiar?) As a result, women are more likely to injure their knees, ankles, or legs while wearing shoes, White explained.
That inspired her to take a step in a new direction. She founded her own shoe brand, Moolah Kicks, by women and for women in 2020.
today, Moolah Kicks can be found in approximately 500 stores Thanks to a retail partnership with Dick’s Sporting Goods, the company has created its first-ever women’s basketball section. The company also sells products directly to consumers through its website, and from an original shoe model called the Phantom 1 he has expanded its offerings to three new shoe styles, a line of children’s shoes, and apparel. . Mr. White declined to comment on the company’s earnings.
She knows that the holiday season is the most active time for Moolah sales, as is the peak season before the winter and summer basketball seasons. To take advantage of this seasonal market, Moolah needs to remain at the center of consumer attention year-round, White said.that’s why Brands rely on an omnichannel approach To maintain brand awareness, including both paid digital advertising and grassroots marketing or one-on-one marketing with basketball players.
For example, MoorerKix has brand ambassadors Destani Henderson, a former Los Angeles Sparks player who currently plays for the Turkish team Antalya Toroslar, and UConn player Caroline Ducharme (followers on Instagram). (211,000 and 30,000 people, respectively).
White’s biggest business advice, she says, is not to focus too much on seasonality.
“Who we are will never change And the quality of the products we offer is the same all year round,” she says. “We will definitely keep our foot on the gas from the start of basketball season until the end of the year.”
Until next week,
PS Are you nominated for the 2024 Forbes Europe 30 Under 30 list? Let us know here.
Canelo Alvarez shows off his business acumen
Canelo Alvarez, 5th place forbes magazine Ranking of the world’s highest paid athletes in 2023 with members of 2018 Sports Under 30 ClassHe amassed a fortune of $275 million as one of the world’s best boxers. But Alvarez built an empire outside the ring. In recent years, he has started a chain of five gas stations in western Mexico called Canelo Energy. An affiliated chain of convenience stores called Upper. He co-founded a sports drink brand called Yaoca and has been involved in projects with Spirit of Gallo and the release of a series of tequila-based canned cocktails.
About our radar
– Baby boomers are joining in on the Shop and Scroll trend: Members of that generation using TikTok have increased by 57% since 2021, according to a new report.The app encourages them to shop online even more frequently than Gen Z. Year-end report reveals other things to watch for next year, including growing concerns that AI is evolving too fast, declining interest in veganism and short-form videos drawing new audiences to martial arts It also points out the trend of (GWI)
-Beyoncé is on track to become a billionaire. Her net worth reaches $800 million This week, around forbes Estimate. This summer, the 42-year-old Queen B ranked 48th in the rankings. forbes magazine A list of America’s richest self-made women with a net worth of $540 million. Significant growth thanks to Renaissance World Tour,Also, forbes magazine Estimates of her music catalog and art collection. I think it would really cost a billion dollars to make it look this good. (forbes)
-Applications for Musk University start soon?According to Tesla CEO and SpaceX co-founder Elon Musk’s latest tax return for his charity foundation, The billionaire plans to open a university in Austin. The institution plans to first become a STEM-first elementary and secondary school and later “expand to create a university dedicated to the highest level of education,” according to documents filed with the Internal Revenue Service. (bloomberg)
Mental Health Minute with Dr. Matthew Sachet
Building a startup or successful career can be extremely stressful. Between creating pitch decks, managing teams, and making waves in established industries, it’s easy to forget that there’s more to life than work. So how do you protect your peace and climb the ladder?
Hear from our Under 30 list participants about their personal journeys with mental health and how they stay sane. This week’s topic is 2017 “30 Under 30 Healthcare” list selection Dr. Matthew Sachet, Director of the Meditation Research Program at Massachusetts General Hospital and Assistant Professor of Psychiatry at Harvard Medical School.
Could you briefly explain your research?
The Meditation Research Program studies “advanced meditation.” This means going beyond current concepts of mindfulness to reduce stress and improve workplace efficiency. Our goal is to understand meditation scientifically and use that scientific research to advance its clinical and non-clinical uses.
Why did you decide to become a professor?
I decided to become an academic because I have always been interested in expanding the understanding of meditation. Academia is the context primarily concerned with this knowledge generation effort.
What is the biggest misconception about meditation and happiness?
One misconception is that meditation is limited to stress reduction and work productivity support. This is just the tip of the iceberg. Meditation is more than that. My purpose in developing advanced meditation research is to correct this misconception.
What is the biggest challenge of this job?
Many believe the biggest challenge is the scientific component. For me, the more challenging aspects include raising awareness. That’s why I’ve worked to better explain my work to people who don’t have advanced meditation experience or knowledge. For example, some people may not know about advanced meditation, but, like advanced meditation, they may have experience with intensive exercise, which can elicit different types of states of consciousness such as clarity, calmness, and joy.
What have you learned from research on founders, business leaders, or high achievers when it comes to mental health and well-being?
[Success] It can be difficult and can seem contrary to supporting mental health and wellbeing. There is certainly no silver bullet solution in this situation, but I believe that those who just sprint are likely to stumble at some point.
Looking for some New Year’s resolutions? Try Dr. Sachet’s Health Checklist.
✓ regular exercise
✓ eat healthy food
✓ adjust sleep patterns
✓ invest in collaborative relationships
✓ Take time to relax
✓ To meditation