Grand slam tennis tournament Wimbledon is the most popular sports ticket in 2023, according to data from online ticketing specialist Viaogo, which also suggests demand for live events is surging overall.
Confirmed:
- There was a 41% year-on-year increase in UK fans buying tickets to live events overseas.
- Wimbledon ranks among the most popular sporting events for UK and international fans
- Formula 1’s British Grand Prix will rise from 4th to 2nd in popularity in 2023, with the motorsport series accounting for half of the top 10 tickets bought most by British sports fans for overseas events.
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Wimbledon tickets were purchased on Viagogo by tennis fans from 56 countries, demonstrating the championship’s global branding. The British Grand Prix and the National Football League (NFL) International Series game between the Jacksonville Jaguars and Buffalo Bills at Wembley Stadium rounded out the top three.
However, despite the ICC World Test Championship between Australia and India falling short of the top three, cricket sold the most tickets ahead of rugby, boxing, NFL and F1.
Viagogo has seen a 41% increase in ticket sales for international events by UK fans, and attributes a further 50% increase in demand to increased demand for live sporting events post-pandemic.
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“The continued demand for tickets sold on Viagogo this year highlights the value fans place on live events,” said Chris Miller, Global Managing Director at Viagogo. “Strong players, personalities and traditional rivalries are driving interest in and demand for teams and leagues, and fans are more willing than ever to travel internationally to show their support.”
“Viagogo exists to connect fans with live events in a safe and secure way, ensuring every seat is sold. , and most importantly, it once again proves to be of great value to fans who can watch their favorite sports on their own terms.”
Next up:
The Day of Reckoning boxing event will be held in Riyadh, Saudi Arabia on December 23rd, and a significant number of British fans are expected to travel to the Middle East, with British heavyweight Anthony Joshua headlining the card. is expected.
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