abu dhabi: Al Masawood Automobiles, Infiniti’s authorized distributor in Abu Dhabi, Al Ain and the Western Region, has been awarded the 2022 Infiniti Global Award for its contribution to the success and growth of the automotive brand in the Abu Dhabi market. was awarded.
Al Massood Automobiles INFINITI became the first dealer in the GCC region to win this award, which recognizes operational excellence and customer service, outperforming other dealers in its segment. This award was presented by Mr. Thierry Subberg, President of Nissan Motor Saudi Arabia, Infiniti Middle East, and Managing Director of Nissan Motors, to His Excellency Tariq Ahmed Al Massad, Director of Al Masad Group, and His Excellency Masad Rahma Al Masad,・Awarded to Mr. Irfan Tansel, CEO of Massad Automobiles. Middle East; Senior executives from Infiniti Middle East and Al Masaad Automobiles were in attendance.
The INFINITI team at Al Masawood in Abu Dhabi has achieved impressive growth and established exemplary standards in sales, after-sales and customer service. Performance across all targets and KPIs set for FY 2022 resulted in a significant increase in vehicle sales and after-sales records compared to the previous year, resulting in a notable increase in INFINITI’s market share and positioning the company as a front-runner in the industry. has solidified its position.
Mr. Irfan Tanser, CEO of Al Massawood Automobiles “As a long-standing partner of the Infiniti brand, Al Masaad Automobiles has worked tirelessly to strengthen our dealership network and position us as the preferred automotive partner for our customers in Abu Dhabi. We pride ourselves on our comprehensive customer-centric ethos. We put our customers at the forefront of everything we do and ensure we provide them with the best possible service across all touchpoints. ”
“This recognition strengthens our unwavering commitment to the INFINITI brand and highlights the hard work and dedication of our team. It also shows that together, Al Masad Automobiles and INFINITI deliver superior mobility experiences. This means that there will be great synergy between the two companies.” added Tansel.
At the heart of this success is Al Masaad Automobiles’ innovative Falcon strategy, which places a strong emphasis on customer centricity. Additionally, through innovative after-sales processes and comprehensive training programs, the company has focused on creating unique experiences that leave a lasting positive impression on customers.
Albert Kreich, Managing Director, INFINITI Middle East: “The highly prestigious INFINITI Global Award (IGA) was created in 2022 to recognize and recognize the outstanding efforts of our partners in elevating the INFINITI brand at every touchpoint. Our trusted partner Al Masad Automobiles is one of the first regional winners of this award, which is a testament to the company’s outstanding performance in key areas of the business.”
The Infiniti Global Award is yet another addition to Al Massaad Automobiles’ accolades, joining a distinguished list that also includes the Infiniti Global Chairman’s Award, which recognizes Al Massaad’s successful implementation of the Falcon strategy. This strategy is critical to enhancing the purchasing process, adopting innovative retail formats, and successfully responding to evolving customer preferences.
About Al Masaad Automobiles
Al Massood Automobiles has been an authorized Nissan, Infiniti and Renault dealer in Abu Dhabi, Al Ain and the Western Region for over 38 years, providing customers with the most reliable range of 4×4, luxury, passenger and commercial vehicles. I am. Efficiently serve large and diverse individual, fleet, and government users.
Al Masawood Automobiles’ extensive network includes 10 new car showrooms and 3 used car showrooms in Abu Dhabi, Al Ain and the Western Region. This includes a flagship showroom complex in Mussafah with a dedicated new vehicle distribution centre. 5 service centers and his 6 spare parts dealers. In 2019, the company opened the state-of-the-art ‘R-Store’, an innovative one-stop shop for Renault customers.
Al Masaad Automobiles has won the Global Nissan Aftersales Award for 2020, 2021 and 2022, outperforming other Nissan dealers abroad in its segment. Al Masaad Automobiles has previously won the prestigious Nissan Global Dealer Award in 2013 and 2019, and was awarded the “Exemplary Performance Award in Sales and Customer Experience” by Nissan in 2017. has been awarded. Al Masad Automobiles was awarded the 2019 Renault Global Partners Award “Paris Challenge”. The company increases its success by providing easy financial solutions to its customers through strong partnerships with leading banks and easing the purchasing process for insurance, finance and accessories under one roof. .
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