Warner Bros. Discovery will keep subscribers away from Bleacher Report’s live sports tier on Max for several more months, citing “technological integration” and a months-long delay before they start charging for programming add-ons. We plan to continue making it free of charge.
Launched last October, WBD initially offered a promotional period to Bleacher Report (B/R) Sports Add-On Max subscribers. The plan was to charge Max customers an additional $9.99 per month for sports packages starting March 1, coinciding with the NCAA’s March Madness men’s basketball tournament, but the company is now planning to We are postponing it for several months to complete the work. The company does not have a scheduled date to start charging for Max’s B/R Sports add-on.
“The B/R Sports add-on will continue to be available to our Max subscribers in the coming months as we finalize several technology integrations that will ensure a more seamless customer experience with our platform partners.” WBD said a spokesperson. statement. “We have seen great engagement with live sports on Max so far and look forward to continuing to delight fans with premium sports events such as March Madness, NBA and NHL. I am.”
The B/R Sports add-on includes all live games aired on the Warner Bros. Discovery Linear Network (TNT, TBS, or truTV), as well as sporting events such as MLB, NHL, NBA, NCAA Men’s March Madness, and U.S. Soccer events. It is included. Overall, there will be live coverage of more than 300 U.S. and international sporting events throughout the year, as well as Bleacher Report’s live video content and complementary programming lineup.
Warner Bros. Discovery Global Streaming and Gaming CEO and President JB Perrette has previously said that the U.S. is the only market in the world where premium live sports programming is not sold in a separate tier, but “packed into entertainment bundles.” I said that there is.
“We look at the model on streaming and think now is the time to really reset that model,” Perrette said. varietyEntertainment & Technology Summit in September 2023. “It looks like we’re giving it away for free rather than seeing some of our colleagues giving it away for free because they’re giving it away at no additional cost in entertainment. Price — We believe it should be priced separately. ”
News of the B/R Sports add-on delay was first reported by Deadline.
Photo above: Steph Curry of the Golden State Warriors passes Nikola Jokic of the Denver Nuggets on December 25, 2023 in Denver.