The world leader has decided to value and invest in better broadcast and coverage of the NCAA Women’s Championship.
On Thursday, the NCAA and ESPN agreed to a new deal for coverage rights to 40 college athletics championships, including women’s basketball and volleyball.
The deal’s annual payout of about $115 million is about triple the previous deal, and the value of the women’s sports championships is also about $65 million annually, NCAA President Charlie Baker told Front Office Sports. told.
The previous deal included 29 sports championships, so 11 more sports will be added, while the new deal is expected to give some sports increased exposure. Baker also said the NCAA is ready to start considering revenue payments based on tournament performance. FOS reporter Amanda Kristovich wrote, “Prominent women’s basketball coaches say adding a women’s ‘unit’ system is the best way to promote equity in the NCAA structure.” .
UW coach Geno Auriemma supported the idea.
“This is a great step forward and really shows how much progress has been made in just one year,” he told The Associated Press. “I think this definitely paves the way for a credit program similar to the boys. There’s still a lot we can accomplish, so I’m looking forward to it.”
These are difficult times for the media and entertainment industries. In the sports world, the effects are being felt in conference realignments and the dissolution of the Pac-12. According to multiple sources, finding a path to more funding for any organization is generally a good thing, and in this case, some of the primary beneficiaries will be women’s sports programs and those who support them. It seems to be a school where
For UConn, that means, in very obvious terms, more money. The Huskies program has been very successful and will probably have a lot of success in the future. Women’s basketball’s success won’t close the TV revenue gap between the Big East and the “Power Four/Three,” but it will keep UConn women’s basketball competitive as other power conference programs increase investment in the sport. may be useful.
The $920 million contract runs through 2032.
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