Chinese automaker Chery Automobile enters Australian market
Chinese car manufacturing giant Chery Automobile is making a strategic move into the Australian market, demonstrating strong ambitions to expand its global footprint. This foray into one of the most profitable automotive markets in the Asia-Pacific region signals the company’s efforts to expand its market share internationally.
Chery’s global ambitions
Chery, China’s ninth largest automaker, produced 1,232,727 vehicles in 2022. The company is known for its partnerships and joint ventures with other auto giants such as Kennon Holdings and Jaguar Land Rover. Future plans include establishing assembly plants in Turkey and Malaysia and a deal with Tata Motors to manufacture Jaguar Land Rover models in China.
Chinese brands lead the way
Other Chinese brands such as MG, GWM and BYD have already established a strong presence in Australia. MG is ranked as his 7th best selling car brand in the country and GWM is not far behind at his 12th place.of Electric vehicle (EV) field Brands such as BYD are experiencing significant growth, especially with sales of electric vehicles such as Atto3, Sealand, and Dolphin surging.
Asian market: the new battleground
Chinese automaker Great Wall Motors (GWM) recently began production of the Ora EV in Thailand, making it the Chinese automaker’s first mass-produced EV to be manufactured outside of China. GWM Ora is currently Australia’s most affordable EV, thanks to limited-time discounts on all 2023 models.
Emergence of premium electric brands
Geely-owned G-Car is another Chinese car company set to enter the Australian market as a premium electric car brand. The company plans to launch with the 009 People Mover and position itself as a rival to existing luxury brands. Chinese-made cars in Australia in 2023 saw significant changes in the car market, recording a growth of 57.3%.
Finally, BYD Auto Co. Ltd., the world’s top battery electric vehicle manufacturer, recently dispatched its first car carrier from China to Europe, further expanding its reach and influence in the global market.