-
Lisa Wang / Staff Reporter
Hotai Motors, which sells Lexus, Toyota and Hino models in Taiwan, said yesterday that it aims to boost car sales to a new record this year, benefiting from stable car production with the introduction of new models and improved chip supply. Announced. .
Hotai’s goal is to increase car sales to around 170,000 units this year, after hitting a historic high of 166,000 units including commercial vehicles last year, the company said. Otherwise, dealerships would see a 2.4% annual increase in car sales this year.
This sales growth will help Ho Tai capture a larger share of the domestic market this year, about 37.8%, the company said.
Photo provided by: Hotai Motor Co.
Hotai has maintained its position as the country’s top car retailer for 22 years, and its market share rose to 34.9% last year, the company said.
Responding to consumers
As replacement demand increases, Hotai plans to introduce new models in the fourth quarter, including major improvements to Toyota’s Camry sedan and the Toyota GR Yaris sports compact car, said Hotai President Justin Su (Su Junxing). said in a company statement.
In addition, Lexus’ new LBX model was launched on the market last month, and the new electric series UX 300h will also be launched soon, he said.
On the commercial vehicle front, Hsu said Hotai plans to introduce hydrogen-powered Toyota H2 Citigold electric buses later this year, in line with local governments’ push to electrify city bus fleets.
Last year was a phenomenal year for Taiwan’s auto market, with overall new car sales increasing 11% year-on-year to 476,987 units, reaching an 18-year high, according to government data.
Su expects domestic new car sales to fall to a normal level of 450,000 units this year due to the government’s extension of new car purchase incentives.
Additionally, global automakers have seen auto production return to normal, ending a long period of supply shortages, he said.
However, he said there remained significant uncertainty regarding geopolitical tensions and central bank interest rate policies, which could impact market sentiment.
Comments are moderated. Please keep your comments relevant to the article. Speech containing abusive or obscene language, personal attacks of any kind, or advertising will be removed and the user will be banned. The final decision is at the discretion of Taipei Times.