- Lancia Pu+Ra HPE was named “Revelation” at the 6th Automobile Awards ceremony in Paris.
- The award was decided by a jury of 20 representatives from France’s automotive, design and media fields.
- Lancia Pu+Ra HPE is our brand manifesto for the next 10 years. It embodies the design language of all future Lancia models, including the new Ypsilon, which will be unveiled in February.
- Starting in late 2024, Lancia will return to France with a full three-product lineup, starting with the new Ypsilon, with a network of 20 new dealers and 80 after-sales service points covering all major French cities. .
Lancia Pu+Ra HPE has been selected by the Automotive Awards jury, made up of 20 representatives from the automotive, design and media industries, to be the winner of the 2023 concept car industry thanks to the uniqueness of the Lancia concept car, which welcomes the renaissance of the brand. It was named “Revelation”. It is also scheduled to be revived in major European countries, including France, in 2024.
The concept car represents Lancia’s vision for the next 10 years in terms of design, sustainable interiors, electrification and effortless technology, starting with this year’s new Ypsilon and continuing with this year’s flagship. Down to the model, it embodies the design language of all future Lancia models. 2026, Delta Airlines in his 2028
The Automobile Awards ceremony was held at the Automobile Club de France in Paris, where Joel Verany, Stellantis Premium Cluster Director in France, accepted the award.
Lancia Pu+Ra HPE
Lancia Pu+Ra HPE is the brand’s manifesto for the next 10 years and is a 100% electric concept car that embodies the brand’s vision in terms of design, interior ambiance, sustainability, electrification and easy-to-use technology. . The car has a streamlined body for maximum efficiency in terms of range, charging time and usage. This first result of the new Lancia era takes inspiration from her design world of Italian interiors and is made possible through a partnership with luxury furniture industry leader Cassina, making it feel like home. It brings you a quintessential Italian experience. Car “. The name Lancia Pu + Ra HPE is based on the brand’s new pure and radical design language, his Pu + Ra, and HPE stands for “High-Performance Electric”. This concept car perfectly embodies the new Lancia design principles, with the car’s volumes created from the intersection of basic geometric shapes such as circles and triangles, embodying certain symbolism of the brand’s heritage. Combined with fine details. Lancia Pu + Ra HPE features his 70% of tactile surfaces made of environmentally friendly materials, embodying the Italian spirit, redesigned tradition and a “homely feel”. Lancia Pu+Ra HPE is the first car to be equipped with his SALA multimedia system that integrates audio, climate control and lighting, making it possible to adjust the interior environment using simple gestures or the sound of the customer’s voice is.
lancia
With 117 years of history, Lancia is timeless. italian elegancehas made dreams come true for people around the world thanks to its iconic vehicles such as the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos, 037 and the eclectic Fulvia and Beta HPE.
Lancia is now ready to get started. renaissance The 10-year strategic plan is moving forward in leaps and bounds.
Innovation and timeless design have always been the brand’s founding principles. And now sustainability, customer centricity and social responsibility have also become essential. Because Lancia is determined to look to the future with great commitment and ambition.
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Silvia Cassani, Lancia Communications
silvia.cassani@stellantis.com
Turin, January 11, 2024