Chinese Hongqi, the oldest automotive brand, has set its sights on blazing new trails in the travel sector and will make its debut at the Arabian Vogue Ball this year.
“Luxury” can mean a myriad of things, including haute couture pieces, rare jewelry, and even state-of-the-art machinery.in trend Arabia, our focus has always been on finding the next big thing. And as we approach it, trend Arabian Ball, we may have found it in a car company synonymous with impeccable craftsmanship, technical tools and high standards. On February 15th, Chinese-born luxury car brand Hongqi will serve as the ball’s official automotive partner, escorting VIP guests in style to Dubai’s Atlantis The Royal, where guests can enjoy the latest in the region. Let you explore the release of.
Launched in 1958, Hongqi is a name that holds a special place in China’s automotive industry. Since it was first produced, the sedan has become a national emblem of sorts for its people, and its success over the years has ultimately earned it the title of being the preferred mode of transportation for Chinese leaders during major national events. However, what sets Hongqi apart from other companies is its focus on innovation. Sixty years after his initial launch, the brand is on the brink of major change. In 2018, Hongqi launched a completely new strategy with a novel design concept and fresh technology. Since then, there has been no looking back.
Today, with a following all over the world, from Europe and Latin America to Southeast Asia and now the Middle East, Hongqi vehicles are used in more than 24 countries, and its most famous models include the HS5, HS7, The H9, and the new H5 are also now available in the region. As the world opens to the red flag, trend Arabia introduces two main models.
Honqi E-HS9: A new level of luxury in electric vehicles
Among Honqi’s latest launched models is the model E-HS9, which debuted in December 2020 and has already taken the automotive field by storm in both China and Europe. The E-HS9 is a full-fledged intelligent pure electric premium SUV that is the flagship model of China FAW Group and features the world’s most advanced design and interior space technology.
At first glance, the E-HS9 looks impressive with its dual-color design and 22-inch wheel hubs. Step closer and you’ll notice that the interior is just as luxurious. The SUV’s “Wings of Honqi” greeting lights welcome travelers as they open the vehicle’s doors, and the interior features a luxurious cabin layout with plush Nappa/Alcantara seats. For nature lovers, the oversized skylight is sure to be a favorite feature.
The E-HS9 also has a wheelbase of 3,110 mm, making it the largest six-seater pure electric SUV on the market. This machine’s intelligent sensor steering wheel and choice of six smart screens ensure you never miss a beat on the road with real-world navigation options. Taking the experience to the next level, features such as smart voice control and mobile phone vehicle control allow you to remotely unlock your car, adjust the interior temperature, and locate your car when you need it. An important feature is the vehicle’s large capacity and high performance battery. Wireless charging technology allows him to fully charge his SUV in just 8.4 hours. When viewed through the lens of Hongqi, the future of transportation looks bright.
Honqi HS3: Made for a new generation in the Middle East
Highlighting Honqi’s luxury ethos, the HS3 SUV will make its Middle East debut at the Riyadh Auto Show in December 2023, combining sporty aesthetics with the brand’s trademark family-style luxury design language . This C-Class SUV features a compact silhouette and a crystal-like flying wing design theme, which pairs well with the illuminated flag light detail. This vehicle is an ideal choice for young Arabs who are always on the go, with a panoramic sunroof and black anti-UV insulated glass, perfect for Middle Eastern summers.
Powered by a 2.0T engine, the HS3 offers a power performance of 185kW+380Nm and, combined with the AISIN 8AT gearbox, aims to offer travelers an excellent combination of speed and safety. Add to this the HS3’s smart driving settings such as self-parking, SACC and AVM (Around View Monitor) and you have a vehicle that makes long journeys easier than ever.
Honqi HS3 not only offers sophisticated looks and functionality, but also delivers in the realm of safety. The SUV’s high-strength 9H4M body is made using 64% high-strength steel and 17% hot-formed steel, making it the most durable in the world. The list of features also includes a chrome-plated grille for an elegant twist, 253-color ambient lighting for a more youthful feel, and color-block leather sports seats with classic wrap-around construction that puts the driver and passenger at the center of the car. I am.