Al Masad Automobiles, Nissan’s official distributor in Abu Dhabi, Al Ain and the Western Region, has announced its sponsorship of the much-awaited Liwa Festival 2024. The celebration, which is the highlight of Abu Dhabi’s winter festivals, will run until 2024. End of the year.
This year, Al Masaad Automobiles will be showcasing another lineup capable of conquering the sands of the Liwa Desert. The rugged Nissan Patrol and Nissan Patrol Super Safari have always been associated with the Liwa Festival thanks to their deep-rooted desert heritage. The Nissan X-Trail is a new addition to Al Masad Automobiles’ model lineup at this year’s festival, introducing it to adventurous families and establishing itself as a versatile option for outdoor adventures.
Al Masad’s participation in the Liwa Festival celebrates the heritage of the Nissan brand, its history and deep ties to the local automotive community. It also reinforces Al Masaad’s continued efforts to promote Abu Dhabi as a go-to destination for all types of sporting, cultural and heritage events.
Bachir Gemayel, Sales & Marketing Director, Al Massood Automobiles “Our participation in the Liwa Festival reflects the importance we place on the rich culture and traditions of our community. When we showcase the Nissan Patrol, Patrol Super Safari and X-Trail, we simply More than just displaying our vehicles, we celebrate Nissan’s enduring heritage and our relationship with the region’s unique landscapes and traditions. These models pay homage to our past and vision for the future. At Al Massawood, we understand that supporting events like this helps foster common traditions and foster a sense of unity. Adventure, culture and sportsmanship come together. The Liwa Festival perfectly embodies this spirit and we are proud to be a part of this vibrant celebration.”
Set against the backdrop of the stunning Tal Molib Sand Dunes, this year’s festival offers a variety of activities for both children and adults. From thrilling motorsport events to awe-inspiring cultural shows, it’s an opportunity for everyone to experience first-hand the excitement and richness of Emirati culture.