New Delhi, India: Hyundai Motor India Limited (HMIL), India’s first smart mobility solutions provider and largest exporter since its inception, today announced the launch of Disability Awareness in India. Launched ‘Samars’ initiative for upliftment and support. This initiative is in line with Hyundai’s global vision of Human Progress, which aims to create an inclusive and progressive world through the power of mobility. Through this initiative, Hyundai aims to raise awareness of people with disabilities in India and contribute to building a more responsive society.
With over 26.8 million people with various disabilities in India, Hyundai understood the need to raise society’s awareness of disability. With the launch of Samarth, Hyundai Motor India becomes India’s first automobile company to launch a large-scale inclusive mobility project.
Hyundai will partner with NGOs and media networks to create a mass movement, while also working with Hyundai dealers to make the network more inclusive. ‘Samarth’ aims to transform the world into a level playing field for all through technology, partnerships, product innovation and storytelling.
Commenting on the launch of the ‘Samarth’ initiative, Kim Eun-soo, MD and CEO of HMIL, said: Earth, mobility, and hope. These are in line with Hyundai’s global vision of ‘Continuity’ and spreading ‘Human Progress’. Samarth is a manifestation of this belief. We are pleased to announce the launch of the ‘Samarth’ initiative, which is a step towards building a more disability-aware and inclusive society in India. We aim to foster a more just and responsive society for people with disabilities, and we want to help them realize their true potential. ”
Launching the new initiative, Shah Rukh Khan said: is launching a special program to provide comprehensive support to Indian para-athletes aiming for the Paralympics. The program supports both team and individual competitions to promote equity for the disability community, promote a culture of innovation, improve skills through vocational education, and positively impact the parasport ecosystem. supports a combination of emerging and elite athletes. To inspire the people. ”
Partnership with GoSports Foundation and Samarthanam Trust for the Disabled
Hyundai Motor India Foundation (HMIF), the CSR arm of Hyundai Motor India, in partnership with GoSports Foundation, is launching an exclusive program to provide comprehensive support to Indian para-athletes. The program aims to support athletes in both team and individual sports, promote inclusivity, foster a culture of innovation and inspire the nation by influencing the para-sport ecosystem.
HMIF has also partnered with Samarsanam Disabled Persons Trust, which supports people with various disabilities who use assistive technology. Along with this, HMIF and Samarthanam will create a program that leverages blind cricket as a platform to pursue the physical and social development of visually impaired people in India. Through this partnership, HMIF will support visually impaired cricketers by organizing various training camps for visually impaired cricketers at grassroots and national levels. The program will also provide national teams in blind cricket with a greater platform to organize international bilateral series and showcase their talent.
Efforts to internalize HMIL
In line with its global vision of human progress, Hyundai is promoting inclusivity and empowering people with disabilities by committing to several changes in its internal functions. With its comprehensive efforts to make its digital presence accessible to all, Hyundai ensures that its website is user-friendly for people with disabilities. By delivering on this pledge, the company aims to contribute to a more inclusive and equitable digital environment.
Hyundai also committed to making its physical locations accessible and sensitive to people with disabilities. The dealership renovation improves the overall customer experience and demonstrates Hyundai’s dedication to diversity, equality, social responsibility, fostering positive customer relationships and contributing to a more inclusive society. Become. Our goal is to have 100% of our dealerships and garages wheelchair accessible for people with disabilities by February 2024.
Additionally, Hyundai is working with MOBIS to develop and introduce swivel seats and accessories to make the car more accessible to people with disabilities. This pledge underscores the company’s commitment to building vehicles that are inclusive and considerate of the requirements of passengers with disabilities, with a focus on ensuring safety, comfort and convenience.
With this initiative, Hyundai Motor India aims to raise awareness of people with disabilities, promote inclusivity and empower them in all aspects of life.
Disclaimer: This media release is auto-generated. CSR Journal is not responsible for the content.