Why USAA? Let’s do what really matters.
USAA has an important mission to promote economic security for millions of U.S. military members and their families. While not all of our employees have served in our nation’s military, we all share a mission to give back to those who have served. We work together to build great experiences and make a real impact for our members.
We believe in our core values of honesty, integrity, loyalty and service. These guide everything we do, from how we treat our members to how we treat each other. Be part of what makes us special!
chance
The USAA Claims Marketing team plays a vital role in driving USAA’s growth with a focus on our mission to serve the military community and their families. Our goal is to achieve growth in a variety of property and casualty insurance products in a direct-to-consumer model, including auto insurance, home insurance, and renters insurance, as well as solutions that meet the broad needs of small businesses and USAA members, including USAA benefits. is.
Our team of marketing experts is dedicated to understanding the unique needs of current and potential USAA members, ensuring targeted messages at the right time to drive consideration and conversion of USAA products. will be delivered to. We are experts in direct response marketing channels and strongly believe in making investment decisions based on data. Recognizing that customer decision-making processes vary from product to product, we develop customized go-to-market plans, marketing strategies, and creative. Our marketing efforts reflect our brand personality, our commitment to the people we serve, and the value of our products and services.
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In the AVP, Product Marketing, Property & Casualty department, you will lead a team of property and casualty product marketers responsible for winning new business, developing and implementing product-specific marketing strategies, and delivering measurable results. This is achieved by pursuing performance based on the discipline of a continuous improvement mindset, increasing paid marketing efforts, and optimizing marketing investments to drive sustainable growth across multiple products at efficient acquisition costs.
This role will have accountability for a significant marketing budget, including product leadership, brand, risk, digital, finance, technology, and Close collaboration with internal stakeholders such as analytics leaders is required. . As a high-profile executive within the organization, he actively participates in leadership meetings, develops and coaches team members, recruits top talent, and promotes marketing through influential leadership. Inspire your team. Building cross-functional relationships is essential to strengthen processes, align corporate teams, and drive digital-first marketing strategies. Strong analytical skills, an understanding of the property and casualty insurance business, and an entrepreneurial mindset are essential to success in this role.
I can thrive in this position
remotely
I am based in the continental United States and occasionally travel for business.
What you’ll do: Responsible for a fully digital-first marketing lifecycle, including strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analysis and optimization, and performance management. . Develop and Implement Marketing Plans Run campaigns to build and deepen USAA’s relationships with existing members and drive new member acquisition through the company’s products. Manage large-scale marketing budget allocations across multiple products and channels to achieve sustainable growth with efficient CPA at scale. Drive digital acquisition experiences, new ways of working, and leverage storytelling to drive understanding and adoption of change. Recruit and lead teams that adopt safe and healthy business practices at scale. Our established network of external partners provides thought leadership within the external digital space and provides keen awareness of the external digital space. Strong knowledge of product-related regulations, risk and compliance requirements. Successfully collaborates with cross-functional teams. Effective change agents who can get the job done and advance the mission while managing multiple stakeholder interests and expectations along the way. Maintaining her USAA brand and mission of serving the military community at the forefront of new marketing practices. Attract, develop, expand, and maintain a talented team of marketing professionals that deliver results and significant results. We develop human resources through coaching and training. Ensure that risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. :
A bachelor’s degree, a bachelor’s degree in business administration, or an additional four years of related experience above the minimum requirements may be substituted for a degree. 10+ years of relevant work experience in financial services with hands-on marketing experience in conversion channels (e.g. paid search, affiliate marketing, direct mail) His 6+ years of experience in building, managing, and developing high-performing teams. People leadership experience required. Must have experience collaborating with key resources and stakeholders, influencing decisions, and managing work to achieve strategic goals. Executive – Requires business acumen in the areas of business operations, industry practices, and emerging trends. Demonstrated ability to create and articulate a vision for a product marketing organization. Ability to search and analyze data from a variety of resources to support marketing decisions and collaboration with key stakeholders. Demonstrated proficiency in product marketing, including setting growth goals, developing marketing plans, performance reporting, defining consumers, assessing situations, financial analysis, and driving incremental growth in marketing strategies. Demonstrated proficiency in marketing data analysis. Excellent customer communication skills (oral and written) Ability to adjust communication style based on audience Strong analytical skills with the ability to analyze and evaluate information Utilize information and knowledge to make good decisions and make timely decisions Ability to make effective decisions with Ability to work independently and with minimal supervision Ability to adjust scope and resources as necessary to reduce potential risks to the project. Characteristics of your company:
10+ years of relevant work experience in property/casualty insurance product marketing and hands-on experience driving results in direct-to-consumer models across offline and online marketing channels, with a proven track record of continuous improvement in production acceleration and consideration and conversion. Demonstrated proficiency in direct-to-consumer product marketing, including setting growth goals, developing marketing plans, reporting performance, and driving incremental growth across channels (e.g., programmatic, social, search, affiliate, direct mail). degree consumer definition, situation assessment, financial analysis, and marketing strategy.Proficiency in marketing data analysis Proficiency in general insurance products and business models (including product features and pricing models, market dynamics, and competitive considerations) Proficiency in working and/or leading cross-functional agile teams Experience, role as a team leader/product owner, prioritization and overall experience in team strategy Bachelor’s degree, MBA preferred
The above description reflects the details deemed necessary to describe the primary functions of the job and should not be construed as a detailed description of all work requirements performed by the job.
What we offer:
compensation:
USAA has an effective process for evaluating market data and setting scope to remain competitive. You will be paid within a salary range based on your experience and market data for the position. Actual salary for this role may vary depending on location. The salary range for this position is $180,000 – $325,000.
Employees may be eligible to receive salary incentives at the discretion of the USAA Board of Directors based on overall corporate and individual performance.
advantage:
At USAA, our employees enjoy best-in-class benefits that support their physical, financial and mental health. These benefits include comprehensive medical, dental, and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program including paid time off and 16 hours of paid volunteer time; and various wellness programs. Additionally, our career path planning and continuing education help our employees achieve their professional goals.
To learn more about our great benefits, please visit our benefits page at USAAjobs.com.
We are accepting applications for this position on an ongoing basis and this posting will remain open until the position is filled. Therefore, interested candidates are advised to apply on the same day they see this post.
USAA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Masu.