SRMG, Warner Bros. Discovery, Announces Asharq Discovery
SRMG, the MENA region’s largest integrated media group, in partnership with Warner Bros. Discovery, announced Asharq Discovery, a new free-to-view Arabic language infotainment platform.
Asharq Discovery will showcase thousands of hours of premium content from Discovery’s acclaimed catalogue, as well as an exciting lineup of hand-picked and original productions from across the region.
The launch of the new platform is a direct response to changing audience preferences and a surge in demand for Arabic content. SRMG’s recent survey found that more than 80% of viewers in the Middle East and North Africa (MENA) region want more Arabic programming.
Catering to the region’s diverse audience, the platform offers a wide range of genres, including pop science and engineering, crime and mystery, automotive, adventure and travel, food and cooking, wildlife and nature, lifestyle, and reality. Masu.
Asharq Discovery features exclusive programming from Warner Bros. Discovery’s award-winning catalog, including popular titles from Discovery, Animal Planet, TLC, Investigation Discovery, HGTV, Food Network and regional favorite Fatafeat.
The selected program will be fully restored with Arabic narration and graphics. At launch, his Asharq Discovery lineup includes free shows never before seen in Arabic, including Gold Rush, 90 Day Fiancé, Morgan Freeman’s Through the Wormhole, and Wheeler Dealers.
Asharq Discovery is the result of a long-term strategic partnership between SRMG and Warner Bros. Discovery. Beyond SRMG’s right to select content from Warner Bros. Discovery’s catalog, the collaboration includes up to 30 hours of co-production per year between Warner Bros. Discovery and HBO.
These collaborations create authentic and compelling stories about MENA and provide opportunities for regional talent as production takes place within the region. Additionally, Warner Bros. Discovery has the option to distribute co-produced content globally through Warner Bros. Discovery platforms and services, allowing regional stories to be presented to audiences around the world.
“The launch of Asharq Discovery is a direct response to growing demand and changing consumption habits. Several studies show that demand for audio and visual content is increasing across the region.” said Jomana Al Rashid, CEO of SRMG.
“The new free-to-view platform is the latest example of SRMG’s transformation strategy in action. At SRMG, we are dedicated to strengthening and expanding our media portfolio and elevating the region’s media and entertainment ecosystem. Just last month, we launched Asharq Documentaries, dedicated to uncovering the stories behind the headlines in politics, business, economics and history.”
“Today, Asharq Discovery continues to redefine the viewing experience with seven different genres, each offering a fresh perspective on storytelling. The Asharq Discovery platform offers a wide range of great Arabic content for free for the first time. “It’s unique in that we offer it in,” she said.
“Our partnership with Warner Bros. Discovery is testament to our ambition to create and present authentic, award-winning content that captivates and inspires audiences in the region and around the world. “The launch is just the beginning. We have very ambitious plans for co-productions and look forward to watching the platform grow,” added Al Rashid.
Jamie Cook, CEE GM, Middle East and Turkey, Warner Bros. Discovery, said: We’ve seen a lot of change over the past few years, and MENA audiences are hungry for fresh, new content. We are excited to begin developing Arabic content that can inspire Arabic-speaking audiences in the region and around the world. Warner Bros. Discovery has the world’s largest and most extensive collection of brands, franchises and storytelling IP, and we are excited to offer a new free-to-view channel that will allow us to reach new audiences and bring stories to you through Warner Bros. Discovery. think. Partnership with SRMG. ”