The Bahrain Tourism and Exhibition Authority (BTEA) has announced plans to expand tourism with China by launching direct flights between Saudi Arabia and Shanghai and Guangzhou in January.
Announced on the sidelines of the World Travel Market (WTM) in London, BTEA is working with Chinese tourism operators, destination management companies and agencies to promote Bahrain as a top tourist destination, thereby attracting more He said he would create special tourism packages to attract Chinese people. Visitor.
CEO Dr. Nasser Kaedi emphasized the importance of strengthening bilateral relations with China and promoting cooperation in various fields.
“The plan to connect Bahrain and China through Gulf Air is expected to boost economic growth, strengthen ties with the world’s second-largest economy and attract large numbers of Chinese tourists,” he said. Ta.
“Innovative tourism packages and comprehensive marketing plans, developed in collaboration with hotel institutions and destination managers, will help China become a key target market and the fastest growing economy. It aims to attract a large number of Chinese tourists, which will contribute to promoting Bahrain’s tourism strategy from 2022 to 2026,” he added.
Jeffrey Goh, CEO of Gulf Air Group Holding It will provide experiences and create new opportunities for commercial and tourism cooperation between the two countries, he said. .
Mr Goh said Chinese tourists flying with Gulf Air can enjoy tourism packages that include visits to Bahrain, hotel stays and participation in major festival events such as public holidays and New Year’s celebrations.
Packages for tourists from China include 5- and 3-star accommodation, transportation services, and unique experiences in different regions.
As part of this mega-plan, BTEA is planning a roadshow in China to promote the Kingdom of Bahrain as a popular tourist destination.
The roadshow will showcase Bahrain’s diverse range of events, including entertainment festivals, international events, and live concerts.
The tour aims to win new contracts with key travel partners in Shanghai and Guangzhou. We also plan to launch a marketing campaign in the Chinese market.
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