India stands out as a major contributor to the global tourism market, and Bahrain has emerged as a highly popular destination, particularly in the meetings, incentives, conferences and exhibitions (MICE) sector. The West Asian island nation in the Persian Gulf is positioned as a convenient short-haul MICE option for the world’s fifth largest economy, through strategic partnerships, focused marketing campaigns, roadshows and streamlined e-services. We are actively cultivating relationships with the Indian market. -Introducing his distinctive MICE services, including visa processes, incentives, excellent facilities and culturally rich experiences. This positioning positions Bahrain as the perfect choice for hosting a wide variety of events, from intimate gatherings to large-scale conferences. Besides! The country also scores better than other countries due to its connectivity, advanced infrastructure, and attractive blend of modern facilities within a culturally rich environment.
“By choosing Bahrain, Indian customers can now expect customized experiences, streamlined event planning, and access to state-of-the-art venues like Exhibition World Bahrain, the largest and newest in the Middle East. Eastern, personalized cultural experience opportunities and ease of travel all contribute to a unique and unforgettable event experience,” said Mariam Tourani, Director of Marketing and Promotions, Bahrain Tourism and Exhibition Authority. says Mr.
Bahrain’s visa policy is an important consideration for Indian travelers, so the country is actively improving its visa procedures for MICE participants and exhibition visitors, aiming for efficiency and convenience for travelers. are doing. “Gulf Airlines has strengthened its air connectivity with frequent direct flights from Air India to major cities in India such as Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Calicut, Kochi and Thiruvananthapuram. Indian tourists can easily obtain e-visas and visas on arrival,” Thulani said, adding that Bahrain is further enhancing the travel experience through the provision of meet-and-assist services by Hala Bahrain. .
“The service is designed to facilitate a smooth and hassle-free journey from arrival to departure. The service includes assistance with airport formalities, assistance with baggage handling, lounge access and destinations within Bahrain. This proactive approach will ease access for Indian travelers attending events and exhibitions in Bahrain, providing convenient and comfortable access to Bahrain International Airport. The aim is to ensure a safe journey.”
Bahrain will target a comprehensive range of key industry sectors to attract Indian MICE customers, focusing on diverse areas that align with India’s strengths and interests, such as pharmaceuticals, finance and banking, IT and technology, and manufacturing. has established a strategic position. “To promote this initiative, the country aims to organize and host specialized events, conferences and exhibitions tailored to these sectors. Strategies being implemented include customized marketing This includes running campaigns, fostering collaboration with Indian industry associations, and providing customized support and facilities that meet the unique needs of each specific sector. “The goal is to ensure the success of these efforts and strengthen participation from India in a targeted and mutually beneficial manner,” she says.
Bahrain has a rich cultural heritage, and the country’s tourism sector is leveraging its rich cultural heritage by offering curated experiences for Indian customers that showcase the country’s unique cultural aspects. We aim to infuse MICE and exhibition events. “This includes arranging cultural tours to historic sites, guided visits to museums, exhibitions of traditional arts and crafts, and organizing cultural evenings and events featuring local music, dance and cuisine. These initiatives aim to provide a comprehensive and authentic glimpse into Bahraini heritage, enhancing the overall experience of Indian attendees and adding a rich cultural dimension to MICE and exhibition events. The purpose is to add to it,” says Thulani.
Bahrain is actively working to strengthen its infrastructure and facilities to meet the growing number of Indian MICE customers. A notable development is Exhibition World Bahrain, the largest in the region, spanning 95,000 square meters. The destination is making significant investments in infrastructure, including expanding Bahrain International Airport and building new hotels. “With an emphasis on sustainable development and the promotion of cultural heritage and natural attractions, Bahrain is emphasizing its commitment to strengthening its infrastructure. It is tailored to the needs of our clients, enhances the overall experience of our clients and strengthens Bahrain’s position as a leading destination for MICE events,” said BTEA’s Director of Marketing and Promotion.
Toorani said collaboration with the Indian travel and tourism industry is a priority to ensure a seamless experience for MICE and exhibition attendees. “To sustain growth, we will primarily focus on joint cooperative campaigns with various travel agencies in the market. We will also be conducting door-to-door sales, training, multi-city roadshows and networking events. , we plan to promote the destination through a variety of B2B and B2C activities, including a newsletter with destination updates, femmeization trips, several exciting competitions, and engagement with celebrities and influencers,” she said. said. This initiative includes customized travel packages, training programs, cross-promotional activities, and information sharing to create a harmonious experience for Indian participants attending MICE and exhibitions in Bahrain. . “These collaborations are crucial in harmonizing the travel and hospitality efforts of both countries, ultimately ensuring a smoother and more efficient experience for Indian participants,” she added. Ta.
Bahrain takes a proactive approach to sustainability and ecotourism and is committed to protecting the environment while promoting economic growth and development. “Many of the hotels and resorts are adopting eco-friendly practices and using renewable energy such as solar power.Ecotourism is growing in popularity and Hawal Island is a popular choice for those looking for a sustainable and unique travel experience. In the coming years, the destination aims to continue to grow eco-friendly tourism practices and protect the natural environment, encouraging travelers to explore this majestic island destination. With each visit, you can look forward to discovering more of the country’s natural and cultural treasures. ”.
Commenting on Bahrain’s main goals and priorities to strengthen its ties with the Indian market and expand its footprint as a MICE and exhibition destination, she said: “The country aims to foster stronger partnerships and cooperation with Indian industry associations, travel agencies and event organizers,” promoting mutual understanding and rational cooperation. Additionally, Bahrain aims to continually strengthen its infrastructure, modernize its facilities and expand its accommodation options to meet the needs of her MICE customers, especially in India. The country’s commitment to promoting unique cultural experiences, coupled with a sustainable approach to event management, remains essential to that goal. Ultimately, Bahrain strives to position itself as a leading MICE and exhibition destination, creating a welcoming environment that resonates with the tastes and expectations of the Indian market, while fostering long-term relationships in this sector. Developing a strong presence. ”