Racing Force Group is pleased to announce an enhanced relationship with the Automobile Club of the West (ACO). Bell Racing, one of the Group’s iconic brands, brings to market licensed and scale helmets with livery specific to the 24 Hours of Le Mans. The deal was brokered by Le Mans’ exclusive licensing agency IMG.
Bell Racing, the world’s leading manufacturer of cutting-edge head protection products for motorsports, debuts special editions of the GT6 Pro full-face helmet and MAG open-face helmet. Both are already worn and trusted by international athletes and amateurs. driver. Bell Racing has designed two special color schemes to highlight the world’s most iconic endurance racing event, which celebrated its 100th anniversary last June.
The partnership also includes the production of the Bell Mini helmet for the Le Mans 24 Hours. Unlike traditional models, the 1:2 scale Bell Helmet shares the same engineering team and the same manufacturing facility in the Kingdom of Bahrain as the real racing helmet. Featuring high-tech components and materials similar to authentic racing helmets, it makes a unique keepsake item for motorsport enthusiasts and professionals.
This year, Racing Force Group and ACO have already begun formal cooperation, with the OMP brand providing the 24 Hours of Le Mans with marshals, safety car drivers, medical team members, television production and communications staff, and security. It supplies fire-resistant racewear to operators.
The next 24 Hours of Le Mans will take place on June 15-16, 2024, when Racing Force Group will provide dedicated space in the paddock to provide on-track access to Bell Racing and OMP partners and customers. We plan to provide technical support. We will be selling new special Bell helmets and mini helmets to fans attending the event.
Alev Yazbek, Racing Group Chief Business Officer, said: comment: “We are honored to have been chosen to manufacture the new Bell and Mini Helmets licensed for the 24 Hours of Le Mans. Given its heritage and the excitement we have provided over the past 100 editions, this race It has great appeal among the motorsport community, which is why our team of designers puts maximum effort into creating unique liveries for special GT6 Pro and MAG helmets to impress all our customers. It also provided a stylish and stylish look, especially during the golden age of endurance racing that we enjoy, when our brands Bell Racing and OMP were used by the Automobile Club de l’Ouest and the 24 Hours of Le Mans. We are proud to be a partner.”
Stefan Andriolo, Client and Events Director, Automobile Club of the West; Added: “Following on from our agreement with Racing Force Group, we are delighted to enter into a licensing partnership with Bell Racing. Inextricably linked to the history of time racing” After the historic 100th anniversary edition, we now look to 2024. The 24 Hours of Le Mans and endurance racing is entering an unprecedented golden age, with an extraordinary lineup of competitors. ”