November 21, 2023 Written by Ethan Marshall
VELA, a new luxury condo development company in Astoria, has appointed real estate firm Serhant New Development as its exclusive leasing, marketing and sales agent. This agency was founded by Bravo TV star Ryan Serhant in his 2020 year. Show “Million Dollar Listed in New York. ”
Serhant Agency is a multidimensional real estate and media company designed for tomorrow’s market. The company has grown into a full-service brokerage, digital education platform, investment incubator, and creative film studio that develops content for social, sharing, and streaming.
The condominium development is located at 11-32 31st Ave. and consists of 29 one- and two-bedroom homes. Each home has its own private outdoor space. Interior features include quartz countertops and backsplash, custom imported Scandinavian chestnut finish and white lacquer cabinetry, Scandinavian design kitchen hardware, Bertazzoni gas range, and panel dishwasher and microwave in the kitchen. Includes drawer.
Bathrooms feature imported porcelain tile, Moen fixtures and hardware, and Kingston brass drop-in tubs. Each home will also have stackable washers and dryers and pre-engineered white oak flooring.
“VELA is one of the borough’s most popular neighborhoods and offers unparalleled luxury,” said Kayla Lee, a resident of Serhant. She said, “The proximity to Manhattan, combined with the contemporary design and private outdoor space of each unit, emphasizes that VELA is the perfect home for the modern city dweller.”
Lee’s team is entrusted with sales and marketing by Serhant and VELA. In addition, Serhant has partnered with Mortar Group, a vertically integrated investment management firm specializing in New York niches like VELA, to help market and sell these units.
Top-of-the-line amenities in modern condominiums include: A state-of-the-art fitness center with Peloton bikes, a private yoga and exercise room, and a rooftop deck with views of the Manhattan skyline. Additional services include a virtual doorman system and the option to purchase parking or a private storage unit.
The starting price for condos at VELA is $745,000.
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