DS Automobiles embodies French luxury car savoir-faire and says every car in its lineup is a show-stopper. Glyn DonnellyDS Automobiles Brand Manager, Gowan Auto.
What are the most important new cars from DS AUTOMOBILES these days?
For us, this is the reintroduction of the DS Automobiles brand to the Irish market, so every model is important. DS Automobiles, the Paris-born French premium brand and part of Stellantis’ 14 iconic car brands, aims to embody French savoir-faire for luxury cars.
Driven by an avant-garde spirit and building on the exceptional tradition of the original DS from 1955, the brand combines sophistication and technology in each piece. We offer an alternative to other premium brands, driven by passion and embodying the essence of true motoring.
In 2023, we moved into a new state-of-the-art distribution and fulfillment facility in Citywest, marking an investment in Gowan Auto’s extensive team along with our portfolio of brands.
The stunning Gowan Gallery offers a versatile event space designed to host a variety of showcases for our brands, from conferences and events to press launches and photo shoots.
Which of the four models in the series is the most popular?
That’s difficult to answer given the strong sales performance across our product range, but given the SUV buying trends of our Irish customers. DS7 It appeals to a large audience. This vehicle has great road presence and is offered with hybrid petrol and diesel engines, offering an unparalleled driving experience.
How would you describe the USP of the DS AUTOMOBILES brand?
In a world dominated by AI and digital interventions, DS Automobiles is an automotive brand that embodies the true emotion of car design with a passionate and comfortable driving experience.
This is a brand for car enthusiasts who crave the latest pioneering technology to complement their driver experience. Our brand mantra “The Art of Traveling” represents this.
Our aim is to reinvigorate the passion for cars and the appreciation for vehicle design and talent. This adds a premium design and an improved driving experience, making the DS brand stand out from the crowd.
What new models will be released by DS AUTOMOBILES in 2024?
As Stellantis further executes its EV strategy, DS3 and DS7 MHEV version, DS4 BEV (fully electric), and a new electric model on the recently introduced STLA platform, expected to be launched in the second half of 2024.
Photo: Glyn Donnelly, DS Automobiles Brand Manager. (Photo: Jason Clarke)