With this new film for its flagship model DS 4, DS Automobiles reveals a new dimension of French travel art: absolute comfort.
Multisensory comfort combines DS’s legendary suspension, noble materials, sophisticated and appealing styling, superior acoustics and cutting-edge onboard technologies such as DS Night Vision and world-exclusive ChatGPT. It is.
DS 4 represents a true invitation to a world of superior comfort by offering a new level of travel with a French touch, in one word: “Upgrade to French Class.” Summarized.
That is why, with this new campaign, DS Automobiles and Marcel take us on a journey through France in a new dimension.
The comfort offered by DS 4 frees us from the monotony of everyday life and immerses us in a world where the senses take priority, creating a special atmosphere between starry skies and the lights of the Eiffel Tower, between rising hot air balloons and fireworks. Create moments.
“With this campaign, we aimed to give our viewers a sense of an unparalleled, and therefore indescribable, driving experience, from the smoothness of the steering to the interior acoustics and the tactility of the seats.” Gaetan Du Peloux Creative Officer at Marcel.
“This new realm of expression offers a powerful visual universe that instantly evokes all that premium comfort, French excellence and craftsmanship can bring to travel.” Brand Content Director, DS Automobiles , Matteo Montiveller.