- Genius Sports partners include NFL and Premier League
- Data company also provides services to major bookmakers
Sports data specialist Genius Sports says its new integrated fan identification tool will make it easier for brands, advertisers and sports organizations to create more personalized and effective marketing campaigns.
Genius Sports is best known for its partnerships with major sports organizations such as the National Football League (NFL) and Premier League, using its own data to create data-driven products for digital channels and broadcast partners. and strengthen the betting market. For bookmakers.
This ecosystem gives Genius Sports broad influence across the industry and a treasure trove of valuable data for marketers.
Genius Sports says FanHub ID promises to “revolutionize” sports advertising and marketing by creating a single, unified profile for millions of sports fans.
FanHub ID analyzes various touchpoints such as application sign-ins, live streaming data, and league and team interactions to understand individual interactions and preferences. This insight is combined with artificial intelligence (AI) to create more relevant ad campaigns at scale across multiple digital and social platforms.
“Sports fans make up the most engaged audience in the world, but marketers and content owners still struggle to identify, qualify and engage fan personas,” said Genius Sports’ Advertising Director. , said Manny Puentes. “FanHub ID enables fan data to enable long-term loyalty.”
“FanHub ID will enable Genius Sports’ current customers to better understand their audiences and extend their sponsorship spend beyond owned and operated content,” said Josh Linforth, Chief Revenue Officer, Genius Sports. This will have an immediate impact,” he added. “Sports content owners will finally have the insights they need to drive deeper engagement and find their most valuable fans of the future.”