Hyundai Mobis, South Korea’s top auto parts manufacturer, announced on Thursday that it has developed the industry’s first innovative premium display for vehicles as automakers increase demand for high-end products for in-vehicle infotainment and entertainment systems.
According to Hyundai Mobis, a division of Hyundai Motor Group, QL Display, which stands for Quantum Dot and Local Dimming Display, is a large-screen, high-resolution, slim-line display that uses a combination of innovative technologies targeted at luxury cars. The design is said to be a feature.
The new car display combines quantum dot technology, often used in OLED screens, to improve color reproduction and local dimming technology, which enhances the contrast between light and dark colors to create sharper images. said the company.
Currently, OLED panels, or organic light-emitting diode panels, are widely used in high-end automotive displays. Such panels are usually more expensive than regular displays.
Hyundai Mobis, an affiliate of Hyundai Motor Company, said its QL display not only rivals OLED screens in terms of performance, but is also price competitive.
The new display features a 27-inch curved screen that extends from the driver’s seat to the passenger’s seat, providing a wider field of view. The 14.5mm thick screen can be made even thinner to 10mm depending on customer requests.
A company official said, “We are looking forward to receiving orders for new high-end automotive displays from major automakers in the United States and Europe.”
Hyundai Mobis plans to showcase its latest vehicle display technology at the Consumer Electronics Show (CES) 2024, which will be held in January.
A series of industry firsts
The company’s QL display follows a series of “industry firsts” in the vehicle display field.
In April, Hyundai Mobis unveiled the world’s first roll-up display for in-vehicle infotainment systems, claiming it will revolutionize the industry by enabling highly flexible interior design.
The rollable display form factor was mainly used in smartphones and televisions before Hyundai Mobis introduced rollable screens for vehicles.
You can adjust the display size according to the situation. When rolled up, the display occupies minimal space, creating new options for interior design.
The screen can be expanded to over 30 inches and offers four driving modes with different screen sizes in Quad High Definition (QHD) resolution.
Company executives said in June that they plan to begin mass production of roll-up screens within three years.
In May 2022, Hyundai Mobis unveiled the world’s first curved 34-inch rotating automotive display that provides drivers with a wide field of view.
business goals
Executives said the company aims to achieve $5.35 billion in overseas orders for core auto parts this year, of which auto displays and other auto parts will account for $1.83 billion, or a third of the total. He said that it accounts for 1.
Hyundai Mobis has invested more than 1 trillion won ($770 million) annually in research and development over the past three years.
According to a recent count by Automotive News, Hyundai Mobis ranks among the world’s top 100 auto parts suppliers, ahead of Germany’s Bosch, Japan’s Denso, Germany’s ZF, Canada’s Magna International and China’s Contemporary Amperex Technology. – Ranked 6th after Limited (CATL).
CATL was added to the list as US media added a new battery manufacturer.
According to display market research firm Display Supply Chain Consultants (DSCC), the global automotive display market will grow from $9 billion this year to $14 billion by 2027, in parallel with the industry’s shift to autonomous driving and electrification. It is expected to grow to US$.
Write destination Bae Sung-soo baebae@hankyung.com
In-Soo Nam edited this article.