CXO today In an exclusive interview with Ms. Amrita Gupta, Director, Mangram Group and Founder Chairman, CREDAI Rajasthan Women’s Organization
- Can you tell us a little about yourself and how you got into the real estate market?
My journey into the real estate market started with designing residential projects with a passion for creating innovative and sustainable spaces. Armed with a background in design and architecture and a deep understanding of the Indian market, I entered the real estate industry driven by a vision to contribute to the evolution of modern life in India. This journey was a fascinating exploration of the dynamic intersection of design, market trends, architecture and consumer taste.
- How can you maintain a healthy work-life balance in a demanding field like real estate?
Achieving a healthy work-life balance in the real estate industry requires a strategic approach. Time management is very important and I prioritize tasks based on urgency and importance. Setting clear boundaries allows us to maintain personal time, and we actively foster a collaborative work culture that encourages our teams to find their own balance. Delegating responsibility and promoting a culture of well-being go a long way toward achieving balance.
- What obstacles have you faced in the real estate industry? How did you overcome them? How have these encounters influenced your leadership style?
The real estate sector has many challenges, from market fluctuations to regulatory hurdles. Each obstacle was a valuable learning experience that shaped my adaptive and resilient leadership style. Collaboration and strategic planning are hallmarks of my approach, emphasizing a team-centric mindset to collectively overcome obstacles.
- How is technology driving growth in the real estate industry?
Technology is the driving force behind the growth of the real estate industry. AR/VR solutions transform the home buying experience, providing immersive and interactive real estate exploration. Smart home capabilities and digital platforms increase efficiency and transparency, revolutionizing transactions. This technology integration not only improves the customer experience, but also streamlines processes and fosters growth across the industry.
- How does Mangalam leverage technology in real estate design?
At Mangalam, we seamlessly integrate technology into real estate design. Our projects demonstrate smart living with features such as home automation, energy efficient systems and cutting-edge digital tools at the design stage. This approach to embracing technology ensures that our spaces are in harmony with modern lifestyles, while prioritizing environmental considerations.
- What trends are you seeing in the luxury housing sector?
Luxury homes are evolving to offer a blend of luxury and functionality. Personalized amenities, eco-friendly features, and integrated smart home systems are becoming the hallmark. The focus on wellness spaces, including fitness centers and green spaces, reflects a broader trend toward creating holistic living experiences for residents.
- Can you discuss strategies that have proven to be effective in encouraging and empowering more women to enter and thrive in real estate?
Strategic initiatives need to be implemented to encourage and empower more women in the real estate industry. Mentorship programs, networking opportunities, and targeted skill-building efforts are key. Building a collaborative ecosystem that celebrates achievements and ensures diverse voices are heard will help break down gender barriers and foster an inclusive environment.
- How can a commitment to sustainability and environmental responsibility be aligned with luxury real estate?
Integrating sustainability and luxury properties requires a thoughtful approach. This includes incorporating environmentally friendly materials, energy-efficient systems, and green spaces without compromising elegance and luxury. By leading by example with luxury properties, the real estate industry can demonstrate its commitment to both luxury projects and the environment.
- CRWW Can you elaborate on the steps you have taken to create a safe and inclusive environment for members?
Our efforts to create a safe and inclusive environment within CREDAI Rajasthan Women’s Wing (CRWW) include strong anti-discrimination policies, diversity workshops, and mentorship programs. By fostering open dialogue and maintaining a strong commitment to inclusivity, we help all members feel valued, supported, and empowered.
- What innovations and improvements do you foresee in the real estate industry in the future?
The future of real estate promises exciting innovations, including the further integration of artificial intelligence for predictive analytics, advances in sustainable construction materials, and the continued evolution of smart home technology. These innovations are poised to make the industry more efficient, sustainable, and technologically advanced.
- What advice would you give to women who are about to take on the challenge of the real estate industry?
My advice to women looking to break into the real estate industry is to be bold, tenacious, and unapologetically ambitious. Receive guidance from industry leaders, continually learn about market trends, and express your ideas with confidence. Treat challenges as opportunities for growth and remember that diversity is a strength that brings new perspectives to the real estate industry. Become a pioneer in paving the way for future generations of women in this dynamic field.