Bahrain-based Seef Properties has signed a lease for a 122sq m Joe & The Juice store in Al Riwan, a luxury mixed-use development in Hamara.
Photo courtesy of Joe & The Juice
Joe & The Juice is set to launch in Bahrain after signing a lease with Seef Properties for a 122sqm cafe in Hamara’s Al Riwan mixed-use development.
Developed by Seef Properties and Lama Real Estate WLL, Al Liwan is a 122,000 square meter “urban lifestyle community” containing restaurants, cafes, retail outlets and 117 three-storey residential units.
Joe & The Juice joins premium cafe brands and developments including Starbucks, The Orangery Tearoom & Patisserie, Crème and Café Ladurée.
“We are delighted to announce this agreement with one of the world’s leading European cafes. We chose Al Riwan as the location for our first branch in the Bahrain market, as we are proud of the mall’s modern offerings and the We are committed to launching innovative concepts within the industry and enriching the Bahrain market with leading global brands.” said Ahmed Yusuf, chief executive officer of Seef Properties.
Joe & The Juice first announced its Middle East expansion plans in April 2022, when CEO Thomas Nørøxe outlined the chain’s goal of opening 200 to 300 franchised stores across the region within 10 years. did.
The Bahrain store expands the Danish operator’s Middle East footprint to 15 stores, including nine in the UAE, three in Kuwait, and one in Kuwait and Saudi Arabia.
Founded in Denmark in 2002, Joe & The Juice operates approximately 350 stores in Scandinavia, the United States and South Korea. In September 2023, the chain announced a “strategic decision” to exit the Australian market to focus on its core businesses in Europe and the United States.
The coffee, juice and takeaway food chain achieved 49% sales growth in 2022, with sales of DKK 1.7 billion (US$247.6 million) and operating profit of DKK 277 million (US$4.0 billion). Achieved a record number of $1,000,000.