As the NCAA continues to wring its hands against the realities of the NIL, attorney Jeffrey Kessler is finally sinking his teeth deep into the ankles of a toothless organization.
Perhaps best known for his role as a persistent thorn in the side of the NFL, this lawyer justified denying hundreds of universities billions of dollars to the men and women who make the money. We are trying to dismantle an inherently corrupt system. . Mr. Kessler’s latest lawsuit goes to the heart of what every revenue-generating sports program has hidden for decades.
Through ESPN.com’s Daniel Murphy, Kessler and Steve Berman filed an antitrust lawsuit on behalf of three college athletes. Directly objecting to non-payment of compensation to university athletes For skill.
Duke University football player Dwayne Carter, Stanford University football player Nya Harrison, and TCU basketball player Sedona Prince cooperated in the 70-page complaint filed in the U.S. District Court for the Northern District of California. That was the epicenter of the NCAA’s recent antitrust losses. These cases simply argue that various schools have established a collective umbrella under which each school has avoided the harsh reality of competition between separate business interests over who makes money in business. The reality was revealed systematically.
“It’s time for the NCAA to recognize that the rules that prevent athletes from sharing in the vast amounts of revenue we generate are negatively impacting all college athletes,” Dwayne Carter said in a statement. . “There are hundreds of people involved in NCAA sports, but the only ones who can’t be paid are the athletes. I am proud to represent all college athletes in standing up to right that injustice. Masu.”
Amen to all. The NCAA and many of its members believe that the services provided by college athletes are to give them a free education rather than to pay them a fair value that is negotiated to the individual based on their actual or expected revenue contribution. The people have been brainwashed into thinking that they will be properly compensated. That’s how business should be. Free Market. Perfect competition. fair compensation. Just the American way.
Instead, under the guise of NCAA rules, the players got nothing more than room, board, tuition, fees and snacks.of Alston The events of 2021 were the first clear sign that the end was near.a enthusiastic agreement Justice Brett Kavanaugh warned of the coming collapse: “Companies can get away with agreeing not to pay workers fair market wages on the theory that their products are defined by not paying workers fair market wages. Nowhere. And, following the usual principles of antitrust law, it is not clear why college sports should be any different. The NCAA is not above the law.”
Still, the NCAA has persistently broken the law. But change is happening. Change costs money.Sudden decision, thenAlstonallowing college athletes to receive compensation for their name, image, and likeness was done directly for the following reasons: Alston. It’s bad enough that the NCAA refuses to compensate athletes, but it’s far worse for college students to distort the concept of amateurism to such an extent that their personal fame cannot be converted into dollars and cents. Because it was obvious.
A class action lawsuit is pending that aims to force the NCAA and its members to compensate athletes for NIL amounts they have not earned. With the NIL’s open season lasting more than two years, it’s hard to figure out the huge sums of money that athletes could have previously earned had they been allowed by the organization that perpetuated the rampant and ongoing behavior. It will be much easier for computational experts. Violation of antitrust laws.
College sports will survive. This industry is too big to fail. Schools simply need to find a way to restructure their budgets to properly compensate players based on their value to different programs.
Of course, after the budget has been reorganized to absorb litigation costs and settlements.
Will college sports become professional sports? For those who have such questions, here is a simple answer. College sports are already professional sports for everyone involved in the process, except for those who actually attend the games.