Paris, December 15, 2023 – The Pirelli P Zero E, the new ultra-high performance tire champion of technology and sustainability, wins the “Tire of the Year” award (Prix Point S). The 6th Automobile Awards brought together 53 brands, including car manufacturers and suppliers, at the Automobile Club de France in Paris. The Automotive Awards jury, made up of 20 men and women in equal numbers, chose to recognize Pirelli for performance, innovation and sustainable development.
P Zero E is a new tire incorporating the latest innovations Developed by Pirelli to respond to the latest trends in electric mobility and sustainable mobility.. This is the first UHP tire on the market. More than 55% bio-based and recycled materialsThis allowed us to reduce the amount of components of fossil and mineral origin (-12 kilograms per tire set). Furthermore, tire wear (in terms of mass loss) is reduced by 42% compared to conventional he UHP Pirelli products. A specific symbol that identifies all Pirelli tires containing at least 50% sustainable materials debuted on his P Zero E.This is also first UHP tire Achieving a Triple A rating on the European Tire Label across the entire range, they deliver consistent performance. Regardless of whether the tires are new or used.This tire is specially processed Developed for battery electric vehicles, evidenced by the fact that all products in the range carry the ‘Elect’ mark, which indicates properties such as low rolling resistance and reduced noise. RunForward will also debut. This is a new technology from Pirelli that allows you to continue your journey to reach the nearest repair center even in the event of a puncture (up to 40 km/h at 80 km/h). Advanced virtualization technology is used throughout the design of this tire, Based on artificial intelligence, neural networks and driving simulation. Pirelli’s R&D department is increasingly relying on machine learning to predict how each tire will perform under different driving conditions, even before a physical prototype is manufactured. These simulation systems can predict tire behavior. Based on past development results, we can suggest effective solutions.
Alejandro Recasens, Managing Director, Pirelli Western Europereceived the award and said: “We are very proud to have won the Tire of the Year award. P ZERO E, which represents a new generation of Pirelli tires, is a very important milestone in our commitment to sustainability. Our ambitions and investments in this sector” We aim to be carbon neutral in our industrial processes by 2030, and we also have science-based targets for decarbonizing our supply chains. ”
The new Pirelli P Zero E tires will be available for the aftermarket in size 17 from January 2024.