More than 110,000 fans packed the stands for the inaugural Super Motocross World Championship (SMX), with rookies winning three championships in 2023 and 20-year-old Jett Lawrence joining Pro Motocross and SMX. Taking the title, 17-year-old Hayden Deegan won the 250-meter race. Department of SMX.
For winning the SMX title, Lawrence earned $1.2 million. Deegan took home $575,000 as his personal race purse was included in the prize pool.
In addition to the 110,000 fans who watched the final three rounds of the playoffs from the stands, attendance for the Pro Motocross Series also skyrocketed, reaching 192,000 attendees during the 11-round season.
Record attendance at many traditional motocross venues including Thunder Valley in Lakewood, Colorado, High Point in Mount Morris, Pennsylvania, Red Bud in Buchanan, Michigan, Southwick in Massachusetts, and Washougal in Washington It was done. Spring Creek National in Millville, Minn., and Unadilla National in New Berlin, N.Y. each drew more than 20,000 spectators, the largest attendances of the schedule.
Audiences flocked to these locations through a combination of advertising, broadcasting, and streaming. As the two series strengthen their working relationship;.
The Monster Energy Supercross season welcomed 850,000 fans during 17 rounds, and total attendance for 31 races reached more than 1.1 million.
Domestically, NBC Sports’ coverage of the 2023 SMX World Championship season totaled more than 23 million hours across NBC, USA Network and Peacock, an increase of 111% compared to 2022 programming. With Peacock, he has logged over 17 million digital hours. Viewership increased by 307% compared to last year.
International coverage has also skyrocketed, with SuperMotocross Video Pass serving 135 countries. The top 10 countries for international streaming included Australia, Canada, Germany, the United Kingdom, France, Mexico, the Netherlands, New Zealand, Sweden, and Switzerland.
The participation of 83 international riders from 25 countries encouraged overseas consumption.
From a pop culture perspective, the sport continues to become more relevant to the lifestyle, so it featured some of the biggest names in music, film, television, and entertainment. During the season, hip-hop icon and Grammy Award-winning Wiz Khalifa will be joined by reality TV star Christina Hall, IndyCar drivers Marcus Ericsson and Pato O’Ward, Green Day’s Tre Cool, and professional skateboarder Wiz Khalifa. ‘s Nyjah Huston joins Colombian musicians.
Dax Shepard and many celebrities were in attendance at the SMX season finale held at the Los Angeles Coliseum.
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