AUSTIN, Texas (December 12, 2023) – Texas One Fund, the organization that supports NIL opportunities for student-athletes at the University of Texas, today announced a partnership with WME Sports, a leader in athlete representation, sports media consulting, and real estate solutions. This initiative aims to enhance and expand One Fund’s ability to offer his NIL contract opportunities to all University of Texas athletes by leveraging One Fund’s strong brand relationships and industry expertise. I am.
As a key element of the partnership, WME Sports will have an Austin-based sales team working with One Fund to support its mission to empower UT student-athletes.
“The partnership between Texas One Fund and WME Sports brings together two powerhouses to provide unique benefits to our enrolled student-athletes,” said University of Texas Athletic Director Chris Del Conte. “Our student-athletes are the best in class, and this partnership will greatly increase the opportunities available to them.”
“This will be a best-in-class partnership,” said Mark Shapiro, Endeavor’s president and chief operating officer. “His combination of WME Sports’ industry-leading expertise in this area, the scale of the larger Endeavor portfolio including IMG and his 160 over 90, and the allure of the iconic Longhorns collegiate athletic program makes him an undeniable choice for Austin’s student-athletes.” We will provide you with an attractive service.”
The Texas One Fund was established to support NIL opportunities for University of Texas student-athletes and partners with local nonprofits and businesses to provide corporate opportunities.
“We are excited to partner with WME Sports in providing opportunities for University of Texas student-athletes,” said Patrick “Wheels” Smith, President of Texas One Fund. “With the addition of the City of Austin and the State of Texas, as well as WME Sports to our team, the corporate NIL opportunities are endless for Texas athletes.”
WME Sports serves as an advisor developing strategies for leading brands and facilities across college sports, and has built a broad-based student-athlete NIL business across multiple sports.
About WME
WME is a leading entertainment agency representing the world’s greatest artists, content creators and talent across books, digital media, fashion, film, food, music, sports, television and theater. Named one of Fast Company’s Most Innovative Companies, WME is a subsidiary of Endeavor, a global sports and entertainment company.
About Texas One Fund
Texas One Fund is the premier NIL organization providing opportunities for Texas student-athletes. Texas One Fund, Inc. is a 501(c)(3) organization created to allow a student-athlete to utilize his NIL to promote local nonprofit organizations. TX 1 Fund, LLC is a corporate extension of Texas One Fund and works with businesses to provide corporate opportunities to Texas athletes.
Approximately 160/90
Part of the Endeavor network, 160over90 is an award-winning cultural marketing agency that elevates brands by creating ideas the world is obsessed with and sharing moments that make people feel something authentic. . With more than 800 thinkers, doers, and makers in every cultural corner of the world, the agency offers a full-service, channel-agnostic approach to connecting with the people, places, and assets that will drive tomorrow’s conversations. Provide deep connections. 160over90 turns fans of businesses of all sizes into enthusiasts, partnering with leading brands such as AB InBev, Audi, DP World, Marriott International, USAA, and Visa.