As with the launch of the all-new E-Class, German luxury car brand Mercedes-Benz’s flagship model, the phrase “evolution, not revolution” seems to sum up the automaker’s approach to reaching out to a new generation. is.
The new 2024 E-Class sedan has already been launched in some global markets and will soon be introduced in South Korea, where the most E-Class models are sold around the world, making the Northeast Asian country the home of Mercedes-Benz. established as one of the four major markets.
The latest model, scheduled to hit Korean dealer showrooms next month, has almost as much elegance and substance as the S-Class flagship, but is slightly less impressive, according to Merdes-Benz Korea on Friday.
Still, all models are luxuriously equipped and packed with great exterior styling as well as many new technology features inside, the company said.
The E-Class, also known as the “heart” of Mercedes-Benz, has sold more than 17 million units worldwide since its debut in 1946.
The latest version, the first fully revised model in eight years, will go on sale in the country where the E-Class is known as the “Gangnam Sonata” (referring to the most common sedan sold in the upper-class district of Gangnam). is what happened. Southern part of Seoul. Sonata is the name of Hyundai’s best-selling sedan.
This year, Mercedes-Benz topped the list of imported cars for the seventh consecutive year in South Korea, and the previous 10th generation E-Class became the first foreign car in South Korea to sell 100,000 units in 2019, making it the world’s best-selling car. Recorded. According to the Korea Automobile Import and Distribution Association (KAIDA), sales volume in 2022 will be 200,000 units, which will also be the first for a foreign brand.
improve from the root
Building on the German automaker’s 75-year heritage, the 2024 E-Class, an 11th-generation model, has been radically redesigned with more technology and luxury than its predecessor, according to the company’s Korean subsidiary. It is said that it was done.
While the exterior is a blend of tradition and modernity, the interior is equipped with cutting-edge technology, including artificial intelligence.
The 2024 E-Class introduces the all-new Mercedes-Benz User Experience (MBUX) Superscreen, through which information, communication, entertainment and guidance systems are managed.
It also includes a pre-release version of the brand’s proprietary operating system, MB.OS, which is expected to be widely released in 2025.
Other new features include AI-enhanced routines that recommend useful features that drivers use frequently.
Mercedes-Benz has not yet announced pricing for the 2024 E-Class.
The company’s Korean office is expected to announce the full lineup and prices of the new models next month, ahead of their launch in the country.
Write destination Bae Sung-soo baebae@hankyung.com
In-Soo Nam edited this article.