Troon, a leader in providing golf and club-related leisure and hospitality services, has acquired Birmingham-based sports marketing and event management company Eventive Sports.
The acquisition will add resources to manage large-scale events.
“Eventive Sports is proud to be part of the Troon team,” Gene Holman, president of Eventive Sports, said in a release. “His Troon mission to provide the best service to clients aligns with Eventive Sports’ customer-focused philosophy and was a key factor in my decision.
“Troon’s resources and brand reputation give Eventive Sports a strong foundation of over 27 years of event management expertise across a variety of sports. I look forward to continuing to lead this dedicated team of professionals.”
Eventive Sports will maintain its Birmingham office and continue to manage its existing events. Since 1996, the company has managed more than 250 major sporting events in 35 states and 3 countries.
- PGA Tour Regional Traditions
- Children of Alabama Indy Grand Prix at Barber Motorsports Park
- SEC Baseball Tournament
- NCAA National Championships in soccer and gymnastics.
- magic city classic
- Match day operations for the UFL’s Birmingham Stallions.
- Alabama, Auburn, UAB, Alabama Game Day Operations
Founded in 2022, Troon Events plans, promotes and executes flagship events in luxury resort destinations around the world.
“Gene Holman has built a great company and assembled a world-class team with a culture that fits well with Troon,” said Tim Schantz, president and CEO of Troon, in a released statement. Stated. “His Eventive’s event management expertise in golf and multiple other sporting events complements the entire Troon ecosystem and brings broad reach to the successful and popular Troon Events Pro-Am series. Gene and his team We could not be more pleased to have joined Troon.”