General Motors held the largest share of the US automobile market in 2022 with approximately 17.09%. General Motors continued to be America’s most successful automaker. However, from 2004 to 2021, Toyota lost market share and as a result of focusing on light truck models in its lineup, Toyota’s share increased. This changed in 2022, with Toyota Motor Corporation accounting for approximately 15.17% of light vehicle sales in the United States, while the American automaker managed to strengthen its position in the market.
Asian manufacturers dominate non-domestic competitors
Among non-domestic manufacturers, Asian automakers proved to be the most successful group. Asian car brands that sell vehicles to U.S. customers include Toyota, Honda, Nissan, Hyundai, and Subaru. Toyota also became one of the world’s most valuable brands in 2022. Its subsidiary, Lexus, also became the most consumer-satisfied brand in the United States that year.
How many brands does a car manufacturer own?
General Motors, Ford, and Toyota are the major automobile manufacturers based on market share in the United States. Ford Motor Company primarily sells vehicles under its own brand, while Toyota Motor Corporation offers multiple brands, including Lexus and Toyota. General Motors sells vehicles under a variety of brands, including Chevrolet, Buick, and GMC. In 2017, GM and PSA Group signed a deal in which the French automaker would acquire GM’s Opel and Vauxhall brands.