Ahead of World Automobile Day on January 29th, take a peek into the world of luxury car brands.
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It is said that the car we drive says a lot about who we are. This certainly rings true for car enthusiasts, who are often avid brand supporters. And speaking of car brands, BMW topped the chart as his best car brand of 2023. According to a report by Business Insider, BMW took the top spot based on road test scores, reliability, safety, and customer satisfaction research. Bayerische Motoren Werke AG, the epitome of BMW, a brand loved by millions of customers around the world, is a tradition that began in Bavaria, Germany, more than a century ago. His BMW Museum in Munich is an ode to this heritage and is a popular tourist attraction in the German city for petrolheads, museum buffs, tech enthusiasts, car enthusiasts and more. To celebrate World Automobile Day on January 29th, take a peek into the world of BMW.
A secret meeting with history
Often touted as an essential part of Munich’s culture, the BMW Museum is located right next to the city’s Olympiapark and spans a whopping 5,000 square meters. The museum opened in his 1973 year, but reopened in 2008 after a short renovation, and has since welcomed more than 5 million visitors. Here you can trace the history of the brand from its beginnings to the present day through informative displays, models, prototypes, infographics and more. So, from its founding in 1916 to today’s hot topics such as sustainability and e-mobility, this museum has it all. The architecture of the distinctly futuristic, silver museum building itself is notable given its circular design and flat roof spanning some 40 meters.
When you enter the museum, you cannot miss the shiny red model of the BMW 3/15 PS DA 2 limousine. Initially starting as a manufacturer of aircraft engines, the company expanded into the world of automobiles in 1928 with the acquisition of Fahrzeugfabrik Eyesenach AG. The latter manufactured cars under his Dixi brand. His BMW strategy is well explained, as from initial production he made major changes to the Dixie over a short period of time until he developed the first car bearing his BMW brand in March 1929. The company then produced a whole series of small cars and by 1932 had sold an astonishing 15,000 of them.
Visitors can follow the company’s motorcycle journey with the iconic 1923 BMW R32, still popular with collectors and motor enthusiasts today. The photos illustrating the design and components, such as the double-loop frame, boxer engine layout, and cardan drive shaft, are truly fascinating. Debuting at the Berlin Motor Show in the fall of 1923, this bike was quickly used in motorsport and is a model that is considered a milestone in motorcycle history.
Abundant exhibits
There is an entire section dedicated to BMW Motorrad, the company’s motorcycle manufacturing division. Motorcycles from the 1920s are on display, each with their own distinctive features and design highlights, a delight for motorcycle enthusiasts. Admire his BMW R39, the company’s first single-cylinder mode, his powerful BMW R63, BMW RS 255, his BMW R75 with a heavy side car designed for the German military, and more. please. In addition, there is a highly detailed dedicated section on aircraft and boat engines, which makes for an attractive display.
The museum is also a haven for speed freaks and race fans, as you can explore BMW’s foray into race cars with a 1939 BMW 328. Designed by Peter Szymanowski, this stunning model was known not only for its good looks but also for its lightweight design. Top-of-the-line engine output. The brand’s subsequent involvement with Formula his racing is well captured. The informative exhibits on the BMW 3, 5, 6 and 7 Series, which have been a constant factor in the company’s success since the 1970s, are fascinating. Information on the brand’s advertising strategies over the years, universal model number principles, and the evolution of logo design, as well as a section focused on the entire design journey, essentially made by people for people. Very interesting. . Known for using innovative techniques in building world-class engines, the section on different types of engines is a lesson in ingenuity.
Don’t miss the trivia about the 1955 BMW Isetta, arguably one of the most endearing concepts in the history of mobility, and Elvis’ BMW 507.
Addressing future challenges
As the world grapples with sustainability issues, it’s easy to see why BMW is focusing on research and development to create more efficient technology for future electric vehicles. The fact that the company runs its own research center to develop future battery technology, covering every stage of the battery cycle from research to recycling, is an amazing fact. Apart from electrification, his BMW response to challenges in the areas of digitalization and circularity is also well captured. There is a detailed section on the brand’s careful selection of sustainable materials, including green power, secondary steel, aluminum and recycled fibers.
bmw welt
Near the museum, BMW Welt is an exclusive BMW Experience Center that visitors can tour free of charge. Feel free to check out the latest models from BMW, BMW Motorrad, MINI and Rolls-Royce while soaking up the lively atmosphere. You can experience all kinds of services, from customization consultations such as colors, materials, and experience with specialized equipment, to one-on-one consultations with experts. This also includes the BMW Individual lounge, which offers visitors exclusive advice from specially trained BMW Geniuses.