![Coldwell_Banker_Real_Estate_Jason_Waugh-fotor-2023101013524](https://images.roi-nj.com/wp-content/uploads/2023/10/Coldwell_Banker_Real_Estate_Jason_Waugh-fotor-2023101013524-696x522.jpg)
Madison-based Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate, on Tuesday appointed Jason Waugh as president of Coldwell Banker Affiliates, effective immediately.
Mr. Waugh will lead the Coldwell Banker brand, including brand strategy and positioning, affiliate operations and franchise sales, for a network of 100,000 affiliated sales professionals in more than 39 countries and territories. He will report to his Liz Gehringer, CEO and President of Anywhere Franchise Brands and former President of Coldwell Banker Affiliates.
Waugh most recently served as CEO and president of Berkshire Hathaway HomeServices Northwest Real Estate and Berkshire Hathaway HomeServices Real Estate Professionals. In his new role, he will focus on enhancing services to franchisees, including day-to-day business operations, accelerating franchise sales, and leveraging innovative products and technologies domestically and internationally.
“Jason is an outstanding leader who brings both a deep understanding of real estate and keen commercial acumen drawn from his diverse business experience,” said Gehringer. “After conducting extensive research to ensure we found an exemplary leader to lead Caldwell’s Bankers into this new era, Jason has leadership qualities and growth that will be invaluable to our affiliate partners. I realized that there is a vision for this.”
Prior to serving as CEO and President of Berkshire Hathaway HomeServices Northwest Real Estate and Berkshire Hathaway HomeServices Real Estate Professionals, Mr. Waugh was Chief Operating Officer, Office Manager, Brokerage Owner, and Regional Manager. He has held multiple roles within the industry including sales manager and distributor.
Prior to working in real estate, Waugh was a partner at Synergy Sports Management. He received his bachelor’s degree and J.D. from Pepperdine University and Pepperdine University School of Law.
“I am thrilled to serve as steward of the Coldwell Banker brand, a legendary north star in the real estate industry,” said Mr. Waugh. “I am confident that my expertise will enable broker-owner affiliates and their agents to quickly achieve their business goals now and in the future. Coldwell Banker has been an industry leader for more than 117 years. We look forward to helping our brand lead the industry for generations to come and delivering the quality service our customers enjoy.”
In April, Kamini Lane was named head of Coldwell Banker Realty, the Anywhere-owned Coldwell Banker brokerage organization with a network of 55,000 agents. Mr. Waugh and Mr. Lane will partner to accelerate the performance of the Coldwell Banker brand and its brokerage firms, respectively.